A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement
04/10/24 • 24 min
In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.
Katie's Podcast - Rock Mountain Marketing
Katie's Book - The Social Shift
00:00 Welcome and Introduction of Katie Brinkley
00:23 Katie's Journey in Social Media Marketing
01:27 The Power of Podcasting and Authorship
02:15 Revolutionizing Marketing with the Four Post Strategy
06:20 The Impact of the Four Post Strategy
09:13 Choosing the Right Social Media Platforms
10:51 The Importance of Personal Branding in Business
13:11 Navigating the Complex Landscape of Social Media
18:39 Strategies for a More Sane Social Media Experience
20:41 The Role of Podcasting in Business and Personal Branding
23:19 Closing Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.
Katie's Podcast - Rock Mountain Marketing
Katie's Book - The Social Shift
00:00 Welcome and Introduction of Katie Brinkley
00:23 Katie's Journey in Social Media Marketing
01:27 The Power of Podcasting and Authorship
02:15 Revolutionizing Marketing with the Four Post Strategy
06:20 The Impact of the Four Post Strategy
09:13 Choosing the Right Social Media Platforms
10:51 The Importance of Personal Branding in Business
13:11 Navigating the Complex Landscape of Social Media
18:39 Strategies for a More Sane Social Media Experience
20:41 The Role of Podcasting in Business and Personal Branding
23:19 Closing Thoughts and Resources
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business.
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Find out more of Leisa's strategies here:
https://ispeakernetwork.com/
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12:00 The Long Game in Speaking: Patience Pays Off
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to changing media landscapes, suggesting a holistic approach that goes beyond traditional media relations. Jordan also discusses the effectiveness of podcasting in PR, providing an example of a campaign for the global nonprofit The Life You Can Save, which resulted in substantial donations through a strategic podcast appearance and donation match initiative. Her advice to marketers is to employ a diversified PR approach for impactful results.
Learn more from Jordanne at Julep Publicity
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01:17 Showcasing Success: The Post Pamper Campaign
04:36 The Evolution of PR Strategies
06:21 Expanding PR Beyond Traditional Media
08:14 The Power of Storytelling in PR
11:17 Leveraging Podcasts for Impactful PR
14:14 Final Thoughts on Modern PR Strategies
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement
Transcript
Welcome to today's episode . Our guest today is Katie Brinkley . She is a podcaster , an author and she runs a social media marketing agency that is revolutionizing how businesses do social media . She helps people do more with less . Welcome to the show .
Katie BrinkleyThank you so much for having me . Eric . Welcome to the show .
EricIf you like this episode you’ll love
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