A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement

In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building.

Katie's Podcast - Rock Mountain Marketing

Katie's Book - The Social Shift

00:00 Welcome and Introduction of Katie Brinkley

00:23 Katie's Journey in Social Media Marketing

01:27 The Power of Podcasting and Authorship

02:15 Revolutionizing Marketing with the Four Post Strategy

06:20 The Impact of the Four Post Strategy

09:13 Choosing the Right Social Media Platforms

10:51 The Importance of Personal Branding in Business

13:11 Navigating the Complex Landscape of Social Media

18:39 Strategies for a More Sane Social Media Experience

20:41 The Role of Podcasting in Business and Personal Branding

23:19 Closing Thoughts and Resources

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