How to Make the Pivot with Telling Your Story that Will Change Your Life

Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it.
From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. She spills the secrets of using storytelling to not just engage, but to turn words into tangible wealth.
Aurora shares advice for marketers and executives on leveraging storytelling and creating minimum viable products (MVPs) to test ideas. She shares a story about creating a MVP in just a few weeks, which led to generating $250,000 in 90 days through strategic storytelling and solid marketing strategy.
In a second story Aurora shared how to make a pivot that can change the trajectory of your career. Imagine stepping up to pitch at the Banff Media Festival with everything on the line. Aurora did just that, and her boldness paid off in unexpected ways, sparking a career evolution from screenwriter to a sought-after film development executive. Her journey is filled with lessons in adaptation and the critical importance of seizing opportunities, even when they're outside your comfort zone.
But how exactly can you captivate, convince, and compel your audience? Aurora breaks it down with a three-step neuroscience marketing approach that she and her clients use to great effect. From practical tips on book launches to her own foray into fantasy with a Kickstarter campaign, her strategies are a treasure trove for anyone looking to elevate their marketing game. And if that's not enough, Aurora also teases her “Marketing Fast Track” book offer – a blueprint that has already turned the key to success for many.
00:33 Aurora Winter's Writing Journey and Achievements
01:13 The Power of Storytelling in Marketing
02:01 Aurora's Entrepreneurial Journey and Business Successes
02:21 The Art of Pivoting in Business
03:21 The Strategy Behind a Successful Business Pivot
06:43 The Impact of a Successful Pivot
07:06 The Importance of a Minimum Viable Product
07:48 The Power of a Remarkable Marketing Story
07:59 The Challenges of Pivoting and Overcoming Perfectionism
11:07 The Art of Pitching and Its Impact on Business
17:42 Turning Words into Wealth: The Concept
18:08 The Neuroscience Behind Turning Words into Wealth
20:59 The Tragedy of Dropping the Ball on Marketing
21:54 Exploring New Avenues: From Nonfiction to Fiction
22:37 Offer for Listeners

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