Psychology of Customer Success
Rachel Provan
Humans don’t think and act like computers. So why are you setting your CS strategy based solely on logic?
Join Customer Success Expert turned Brain-based CS Leadership and Strategy Coach, Rachel Provan, each Wednesday as she pulls back the curtain on how to use Cognitive, Behavioral, and Evolutionary psychology to create positive influence with your customers, and your internal teams.
So if you want to unlock customer-led growth, get buy-in from the C-suite, and skyrocket your career - this show is for you.
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Top 10 Psychology of Customer Success Episodes
Goodpods has curated a list of the 10 best Psychology of Customer Success episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Psychology of Customer Success for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Psychology of Customer Success episode by adding your comments to the episode page.
The Hidden Cost of Task Switching
Psychology of Customer Success
06/26/24 • 27 min
Do you struggle to stay productive amidst constant task switching?
Join Rachel as she delves into the major issue of task and channel switching. Discover what task switching is, why it's a significant problem in the customer success industry, and learn practical tips to minimize its impact.
From creating pockets of focus work to batch tasking and surprising tools, Rachel provides actionable strategies to help you achieve better results and feel less exhausted at the end of the day.
Chapters:
00:00:00 - Welcome to Psychology of Customer Success
00:01:17 - The reality of task switching
00:02:30 - Consequences of multitasking
00:04:20 - Invisible impact of task switching
00:06:00 - The cognitive cost of switching tasks
00:07:09 - Productivity loss from task switching
00:08:18 - Battling email and Slack distractions
00:10:50 - Strategies for focused work
00:14:22 - Optimizing your workday
00:18:11 - Tools and tips for better focus
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
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💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
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WEBSITE
The Secret Weapon for Getting Raises and Promotions
Psychology of Customer Success
06/12/24 • 27 min
Are you overlooking your biggest accomplishments?
Discover a powerful tool to help you track, quantify, and showcase your achievements - the accomplishment tracker. By spending just 15 minutes a week, you can avoid the pitfalls of recency bias and clearly demonstrate the value you bring to your company.
Here's what you'll learn:
- Why we naturally underestimate our own accomplishments and the cognitive biases at play
- How to set up an accomplishment tracker using the STAR method to quantify your impact
- A step-by-step example of calculating the monetary value of process improvements
- The psychological benefits of an accomplishment tracker, including increased motivation
- Tips for leveraging your tracker for raises, promotions, and even job searches
- The value of maintaining a "kudos folder" to overcome blind spots
Don't let your hard work go unnoticed. Listen now and start getting the recognition (and compensation) you truly deserve by tracking your achievements.
Download the FREE Accomplishment Tracker!
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
The Loyalty Trap: Are You Fooling Yourself?
Psychology of Customer Success
04/17/24 • 40 min
Are your "best customers" actually as loyal as you think?
Or could it just be a matter of convenience?
Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
- The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyals
- How to identify which type of loyal customers you have, and why that distinction is so important
- Practical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customers
- Why fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)
- The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profile
When you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!
Find Ali Cudby
Alignmint for Growth
Linkedin
About Ali
Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth.
As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.
With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.
Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, a
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
The Psychology of Customer Onboarding
Psychology of Customer Success
04/10/24 • 29 min
Is your onboarding process falling flat?
Are you struggling with low adoption rates despite your best efforts?
It's time to rethink your approach and consider the psychology behind effective onboarding.
Dive into the reason why traditional onboarding methods often fail and what you can do to revolutionize your onboarding process for better customer adoption.
BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:
- The crucial difference between implementation and onboarding, and why you should focus on onboarding people, not just software
- Why long implementation times, one-size-fits-all training, and information overload can sabotage your onboarding efforts
- The science behind the Ebbinghaus Forgetting Curve and how to combat it using spaced repetition and emotional engagement
- How to identify the "first value" moment for your customers and why it's the true end of onboarding
- Practical tips for creating an effective onboarding process, including kickoff calls, targeted training, and a comprehensive knowledge center
Don't let ineffective onboarding lead to churn and disappointment. Tune in to learn how you can leverage psychology to create an onboarding experience that sets your customers up for success and long-term adoption.
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
How to Improve Employee Morale (When You Can't Give Them A Raise!)
Psychology of Customer Success
03/27/24 • 29 min
Is it possible to motivate your team without paying them more?
In a time when workloads are doubling and raises are scarce – How can you keep your team motivated - even EXCITED - to give it their all?
Money matters - no question about it. But it's only a small piece of what actually impacts job performance.
Now I'm not saying to be cheap! Pay your people as well as you possibly can!
But if you're getting no wiggle room from the C-Suite on budget - that doesn't have to mean your team will automatically stop trying. Other things matter too. People WANT to feel motivated. Come find out how.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How to avoid resentment during "Do more with... (you know.)"
- The career development hack that gets employees taking work off your plate - and thank you for it!
- The human-first leadership techniques that tripled the effectiveness of my CS teams within the first six months.
When you finish listening, I'd love to hear your biggest takeaway from today's episode.
Tag me in a post on LinkedIn and let me hear what you learned!
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
Why your SMART goals aren't working
Psychology of Customer Success
03/21/24 • 32 min
Learn about the effectiveness of SMART goals in customer success and explore alternative goal-setting strategies that align with human psychology and brain science, including practical tips on setting and achieving goals that are more motivating, achievable, and relevant to the priorities of CS professionals.
Are SMART goals stupid?
Do you struggle to stay motivated by SMART goals?
Well, there's a reason for that.
SMART goals may not always be the best fit for the human brain and creative thinking.
We'll dig into how to set goals that resonate with your brain's natural way of thinking, to keep you motivated, and making progress every day.
BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: :
- How the structure of SMART goals can hinder creative thinking.
- The need for natural language and simplicity in goal setting.
- Questions to ask yourself to ensure your goals are aligned with your top priorities.
- The importance of emotion and motivation in achieving your goals.
Plus, how setting goals for yourself should be DIFFERENT than setting goals for your team!
Resources mentioned in the episode: goblin.tools
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
What Your Customers Aren't Telling You
Psychology of Customer Success
03/06/24 • 47 min
Bob London and I discuss the power of Radically Authentic Discovery in customer success, emphasizing deep listening and strategic questioning to uncover true customer insights and drive engagement. Bob shares practical tips and the psychological foundations behind his method, inspiring CS leaders to adopt a more human-centered approach in their conversations.
Have you ever been blindsided by a customer churning?
It’s not that your health score needs adjusting (again) or that they were being dishonest.
You just weren’t asking the RIGHT QUESTIONS
Join us for the first guest episode of “Psychology of Customer Success” and learn Bob London’s psychology-based method for getting the full story out of your customers, so you can understand their pain points, and highest priorities to provide the best guidance on how they can leverage your product to produce the outcomes their business needs - NOW.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER
- How to stop talking AT your customers and start understanding THEM (and why that’s harder than you might think!)
- Why you should “Go Deckless” at your next business review
- What kinds of questions to ask to unlock the full story of your customer retention and expansion opportunities - as well as unearth hidden risk factors
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Share a post on LinkedIn and tag me (@Rachel Haynes Provan) and @Bob London!
While you’re there, make sure you follow me on LinkedIn so you can see behind the scenes of how I built and scaled World-Class CS departments for over 15 years, and how you can too.
Resources mentioned in this episode:
https://www.boblondon.co/ - Bob London’s Website
https://www.linkedin.com/in/boblondon/ - Bob London’s LinkedIn Profile https://www.oscartrimboli.com/podcasts/ - Oscar Trimboli's Podcast
https://www.audible.com/pd/Youre-Not-Listening-Audiobook/1250263727 - Kate Murphy’s You’re Not Listening (AudioBook)
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
You Don't Know What You Don't Know
Psychology of Customer Success
01/31/24 • 27 min
Why You Know Less Than You Think: Cognitive Biases in Customer Success
Join me as we explore the Dunning-Kruger effect, a cognitive bias that can impact customer success. Discover how overestimating abilities and misunderstanding customer needs can lead to challenges in the CS field.
But what happens when we realize we don't know as much as we thought?
Stay tuned to find out.
In this episode, you'll discover:
- How the Dunning Kruger effect impacts your customers so you can tailor your strategies most effectively.
- The four stages of competence and how they apply to customer success for improved skill development.
- Insights into navigating the Gartner hype cycle in customer success to better manage customer expectations.
- How to overcome challenges in onboarding for smoother and more effective customer transitions.
- How imposter syndrome relates to the Dunning-Kruger effect
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
Giving Negative Feedback Without Destroying Morale
Psychology of Customer Success
01/24/24 • 31 min
Do you avoid giving negative feedback because you don't want to upset your employees? Do you ever worry they won't like you?
You’ll learn why it’s so hard to give negative feedback, what the consequences are for avoiding it, and a proven (Provan?) framework for delivering it in a way that gets results without sending the other person into a shame spiral or being wishy-washy.
Takeaways for You:
- Why the brain goes haywire in these situations
- Caring About Employees vs. Being Liked
- How to establish psychological safety
- The secret to framing your criticisms correctly
- Highlighting invisible consequences
OTHER LINKS MENTIONED IN THIS EPISODE:
Crucial Confrontations (now called Crucial Accountability) - - Patterson, Grenny, Maxfield, McMillan, and Switzler
Crucial Conversations - Patterson, Grenny, Maxfield, McMillan, and Switzler
Never Split the Difference (Also great on audiobook!) - Chris Voss
Feedback Framework - a quick reference sheet
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
Outsource Your Brain: Productivity Tools for Customer Success Professionals
Psychology of Customer Success
07/17/24 • 41 min
More customer success leaders than ever report being overwhelmed by the never-ending demands of their careers. Are you?
In this episode of Psychology of Customer Success, Rachel reveals her favorite tools designed to help CS leaders stay organized and efficient - even when things are coming at you a million miles an hour!
Discover how to build faster knowledge centers, delegate tasks effortlessly, and leverage AI to ensure nothing slips through the cracks.
Get practical insights on using tools like Fathom Notetaker and Anthropic’s Claude, offering you the keys to a more focused and productive workday for maximum efficiency. Tune in and learn how to outsource your brain for maximum efficiency!
Chapters:
00:00:00 - Introduction
00:01:40 - My favorite tools
00:02:29 - Managing tasks
00:03:55 - Discovering Fathom Notetaker
00:08:24 - Superior AI with Claude
00:15:42 - Easy SOPs and knowledge center resources
00:23:34 - Outsource your brain with my favorite productivity tool
00:26:22 - Immediate focus on demand with this music app
00:27:39 - Wake up more easily and improve sleep quality
00:29:11 - The app that will make you happier in 5 mins a day
00:34:51 - Reflecting with a bullet journal
00:39:27 - Continuous learning - when you have no time
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If you like this content, please like or rate the show, and follow or subscribe so that you don't miss an episode!
For more information about Provan Success and Rachel, visit https://provansuccess.com
Find Rachel on LinkedIn: https://www.linkedin.com/in/rachelhprovan/
Mentioned in this episode:
This episode was sponsored by Vitally.io
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🎬 This content was edited by Lifetime Value Media.
Tired of waiting to get promoted?
Learn the 3-step proven system to make your promotion undeniable - even if there's no role available!
Go to http://provansuccess.com/promoted
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
++++NEW FREE RESOURCE++++
💎 The Ultimate Onboarding Checklist for Customer Success Leaders - The Step-by-Step Checklist to demonstrate your leadership, value, and strategic expertise.
WORK WITH RACHEL:
🧑🏻🎓 The CS Leadership Academy
CONNECT WITH RACHEL
Follow at:
LinkedInTikTokYouTube
WEBSITE
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FAQ
How many episodes does Psychology of Customer Success have?
Psychology of Customer Success currently has 27 episodes available.
What topics does Psychology of Customer Success cover?
The podcast is about Customer Success, Management, Leadership, Psychology, Mindset, Podcasts, Technology, Business and Strategy.
What is the most popular episode on Psychology of Customer Success?
The episode title 'Outsource Your Brain: Productivity Tools for Customer Success Professionals' is the most popular.
What is the average episode length on Psychology of Customer Success?
The average episode length on Psychology of Customer Success is 32 minutes.
How often are episodes of Psychology of Customer Success released?
Episodes of Psychology of Customer Success are typically released every 13 days, 16 hours.
When was the first episode of Psychology of Customer Success?
The first episode of Psychology of Customer Success was released on Dec 17, 2023.
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