Pros & Content Brief
Knotch
Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
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Top 10 Pros & Content Brief Episodes
Goodpods has curated a list of the 10 best Pros & Content Brief episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pros & Content Brief for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pros & Content Brief episode by adding your comments to the episode page.
Roundtable: Taking Steps Forward
Pros & Content Brief
06/24/20 • 118 min
Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike.
Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light.
Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)
This episode was recorded on May 14, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roundtable: Evolving Marketing Messaging
Pros & Content Brief
06/19/20 • 82 min
The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.
Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)
This episode was recorded on May 7, 2020.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Brendan Delaney (CMO, Commercial Division, Booz Allen Hamilton)
Pros & Content Brief
06/03/20 • 43 min
Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.
Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.
This episode was recorded on May 29, 2020
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Roundtable: Defining Brand Purpose
Pros & Content Brief
05/27/20 • 90 min
The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else.
Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of our new normal.
Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale).
This episode was recorded on April 30, 2020.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roundtable: Boosting Morale Remotely
Pros & Content Brief
05/22/20 • 92 min
Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.
Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a leader is more important than ever.
Our guests include: Stacy Simpson (Genpact), Vinoo Vijay (H&R Block), Doug Straton (The Hershey Company), Robin Matlock (VMware), Barbara Goose (John Hancock), Rich Latour (BlackRock)
This episode was recorded on April 23, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rob Brown (Global CMO, BBVA)
Pros & Content Brief
05/20/20 • 48 min
Today on Pros & Content, we talk with Rob Brown, Global CMO of BBVA. As the head marketer for one of the largest financial institutions in the world, Rob is responsible for delivering excellent customer experiences on a global scale.
In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.
He also speaks about the importance of learning about your customers.Lastly, he touches on BBVA’s approach to COVID-19, and prioritizing people during times of crisis.
This episode was recorded on May 14, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roundtable: Adapting to the New Normal
Pros & Content Brief
05/13/20 • 79 min
Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis.
Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers.
Once again hosted by Anda Gansca and Rachel Tipograph, this episode was recorded on April 16, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Roundtable: What's Working & What's Not
Pros & Content Brief
05/08/20 • 119 min
Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.
We hope you enjoy this roundtable. And we'd like to thank our guest panelists:
Joy Falotico (Ford)
Andrew Weir (Pernod Ricard)
Ross Martin (Known)
Lauren Weinberg (Square)
Reggie Walker (PwC)
Michael Lacorazza (Wells Fargo)
Raja Rajamannar (Mastercard)
Erika Serow (Bain)
Carla Hassan (Citi)
Tariq Hassan (Petco)
This episode was recorded on April 9, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gaston Vaneri (SVP Brand at Cox Communications)
Pros & Content Brief
05/06/20 • 46 min
Today on Pros & Content, we’re joined by Gaston Vaneri (SVP, Brand at Cox Communications). An early advocate for content, Gaston proved its worth with some of the first branded viral videos.
In joining Cox Communications, he entered a multi-billion dollar company with a powerful product, innovative culture... and almost no brand recognition. He speaks with Anda about elevating and differentiating that brand through intelligent, incremental movements. And the surprising effect of not taking risks.
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Roundtable: Knotch x MikMak Webinar Series Finale
Pros & Content Brief
06/26/20 • 98 min
Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face.
While the roundtable series is closing out, the conversations will live on. This crisis has forced consumer behavior and business operations to evolve and innovate. As marketers, we must plan for uncertainty. We must go back to our brand’s core values, and pinpoint what really makes them tick.
Because if this crisis has shown us anything, it’s that the best way to move forward, is to lead with authenticity and empathy.
This episode was recorded on May 21, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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FAQ
How many episodes does Pros & Content Brief have?
Pros & Content Brief currently has 97 episodes available.
What topics does Pros & Content Brief cover?
The podcast is about Society & Culture, Marketing, Social Media, Content Marketing, Cmo, Content Strategy, Creative, Podcasts, Digital Marketing, Business, Content and B2B.
What is the most popular episode on Pros & Content Brief?
The episode title 'Roundtable: Taking Steps Forward' is the most popular.
What is the average episode length on Pros & Content Brief?
The average episode length on Pros & Content Brief is 42 minutes.
How often are episodes of Pros & Content Brief released?
Episodes of Pros & Content Brief are typically released every 7 days.
When was the first episode of Pros & Content Brief?
The first episode of Pros & Content Brief was released on Aug 27, 2019.
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