Roundtable: Defining Brand Purpose

05/27/20 • 90 min

The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else.

Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of our new normal.

Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale).

This episode was recorded on April 30, 2020.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else.

This episode was recorded on April 30, 2020.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Roundtable: Boosting Morale Remotely

Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.

Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a leader is more important than ever.

Our guests include: Stacy Simpson (Genpact), Vinoo Vijay (H&R Block), Doug Straton (The Hershey Company), Robin Matlock (VMware), Barbara Goose (John Hancock), Rich Latour (BlackRock)

This episode was recorded on April 23, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Brendan Delaney (CMO, Commercial Division, Booz Allen Hamilton)

Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.

Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.

This episode was recorded on May 29, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.