Pros & Content Brief - Roundtable: Taking Steps Forward

Roundtable: Taking Steps Forward

06/24/20 • 118 min

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike.

Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light.

Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)

This episode was recorded on May 14, 2020

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This episode was recorded on May 14, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Roundtable: Evolving Marketing Messaging

The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.

Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)

This episode was recorded on May 7, 2020.

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Next Episode

Roundtable: Knotch x MikMak Webinar Series Finale

Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face.

While the roundtable series is closing out, the conversations will live on. This crisis has forced consumer behavior and business operations to evolve and innovate. As marketers, we must plan for uncertainty. We must go back to our brand’s core values, and pinpoint what really makes them tick.

Because if this crisis has shown us anything, it’s that the best way to move forward, is to lead with authenticity and empathy.

This episode was recorded on May 21, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.