Pros & Content Brief - Rob Brown (Global CMO, BBVA)

Rob Brown (Global CMO, BBVA)

05/20/20 • 48 min

Today on Pros & Content, we talk with Rob Brown, Global CMO of BBVA. As the head marketer for one of the largest financial institutions in the world, Rob is responsible for delivering excellent customer experiences on a global scale.

In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.

He also speaks about the importance of learning about your customers.Lastly, he touches on BBVA’s approach to COVID-19, and prioritizing people during times of crisis.

This episode was recorded on May 14, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.

He also speaks about the importance of learning about your customers.Lastly, he touches on BBVA’s approach to COVID-19, and prioritizing people during times of crisis.

This episode was recorded on May 14, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Roundtable: Adapting to the New Normal

Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis.

Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers.

Once again hosted by Anda Gansca and Rachel Tipograph, this episode was recorded on April 16, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Roundtable: Boosting Morale Remotely

Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.

Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a leader is more important than ever.

Our guests include: Stacy Simpson (Genpact), Vinoo Vijay (H&R Block), Doug Straton (The Hershey Company), Robin Matlock (VMware), Barbara Goose (John Hancock), Rich Latour (BlackRock)

This episode was recorded on April 23, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.