Pros & Content Brief - Brendan Delaney (CMO, Commercial Division, Booz Allen Hamilton)

Brendan Delaney (CMO, Commercial Division, Booz Allen Hamilton)

06/03/20 • 43 min

Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.

Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.

This episode was recorded on May 29, 2020

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This episode was recorded on May 29, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Roundtable: Defining Brand Purpose

The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else.

Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of our new normal.

Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale).

This episode was recorded on April 30, 2020.

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Next Episode

Ben Stuart (CMO, Bank of the West)

Today on Pros & Content, we talk to Ben Stuart, Chief Marketing Officer at Bank of the West. As a leading sustainable finance organization, it’s crucial that Bank of the West's environment-centric content be authentic and educational. Stuart speaks on the importance of driving awareness about climate change, and learning from the past failures of the financial industry. He argues that sustainable brands need to build marketing organizations with these concerns in mind.

Stuart also talks about how he maintains a balance between brand marketing and performance marketing, the future of the CMO role, and why the only metric he pays attention to is new customers.

This conversation was recorded on June 4, 2020

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