Pros & Content Brief - Roundtable: Evolving Marketing Messaging

Roundtable: Evolving Marketing Messaging

06/19/20 • 82 min

The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.

Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)

This episode was recorded on May 7, 2020.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode was recorded on May 7, 2020.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Peter Eliopoulos (Senior Advisor, Former-CMO at M&T Bank)

Today on Pros & Content, we’re joined by Peter Eliopoulos, former CMO of M&T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.

Peter looks at all marketing through a scientific lens and rejects easy answers. He says his content succeeds because it comes from a place of intellectual engagement. His approach to content marketing is scientific and curated by data, business context, essential customer needs, and countless other factors.

This episode was recorded in February of 2020.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Roundtable: Taking Steps Forward

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike.

Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light.

Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)

This episode was recorded on May 14, 2020

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.