The Smart 7: The secret to short-form success

12/13/22 • 45 min

Publishing your podcast on time can be a daunting task for the average weekly show - which is what makes the schedule maintained by The Smart 7 podcast all the more impressive. Created by Thronecast presenter Jamie East and audio producer Liam Thompson as a short-form daily news show for commuters, The Smart 7 delivers seven news stories in just seven minutes, published at 7 am every day. Since launching in 2020, the show has amassed over 11m downloads and the winning formula of the show has led to the creation of East and Thompson’s own audio production company Daft Doris.

The co-founders have since launched numerous adaptations of the daily podcast, including regional variants in Ireland and Germany, as well as vertical-specific shows like workout podcast The Sweat 7and gossip podcast The Heat 7. East and Thompson sat down on the latest PodPod episode with Rhianna Dhillon, Andrea Fox, and Matt Hill to talk about their hectic production schedule, how they manage to hit deadlines every day, and their decision to expand the show to a global market.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Rosie Holt: Turning viral views into podcast popularity

Success often comes from surprising places, and award-winning comedian and actor Rosie Holt never expected that a video sketch of her playing a right-wing pundit would go viral on Twitter with over six million views.

What was previously created as an outlet for Holt during the COVID-19 lockdown has since been turned into NonCensored - a successful satirical comedy podcast starring Holt as right-wing commentator Harriet Langley-Swindon sharing highlights from her weekly radio show.

Holt and veteran producer Ed Morrish sat down with PodPod to talk about transitioning a viral Twitter video to a podcast format, how to create a satirical podcast on a minimal budget, and why it’s always better to put the talent up front.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Shade: Why we need more support for independent podcasters

Shade is an award-winning arts and culture podcast created to hold conversations with other artists about representation and diversity in the creative community. With her background as a Black female photographer and interest in people from varying artistic backgrounds, host and producer Lou Mensah created the podcast as a space in which she could engage in conversation with diverse people about their experiences in the arts.

Since launching in 2019, she has spoken to a range of guests about representation in the industry including Black Lives Matter UK founding member Joshua Virasami and Labour MP for Tottenham, David Lammy. In this week’s episode of PodPod, Mensah spoke with Rhianna Dhillon and Matt Hill about the newest season of her podcast created in collaboration with sound designer Axel Kacoutié, how she portrays powerful images through an audio medium, why independent podcasters need more support and funding, and the importance of having disability awareness in podcasting.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.