The Smart 7: The secret to short-form success

Publishing your podcast on time can be a daunting task for the average weekly show - which is what makes the schedule maintained by The Smart 7 podcast all the more impressive. Created by Thronecast presenter Jamie East and audio producer Liam Thompson as a short-form daily news show for commuters, The Smart 7 delivers seven news stories in just seven minutes, published at 7 am every day. Since launching in 2020, the show has amassed over 11m downloads and the winning formula of the show has led to the creation of East and Thompson’s own audio production company Daft Doris.

The co-founders have since launched numerous adaptations of the daily podcast, including regional variants in Ireland and Germany, as well as vertical-specific shows like workout podcast The Sweat 7and gossip podcast The Heat 7. East and Thompson sat down on the latest PodPod episode with Rhianna Dhillon, Andrea Fox, and Matt Hill to talk about their hectic production schedule, how they manage to hit deadlines every day, and their decision to expand the show to a global market.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

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