Sounding Board: Building podcast revenues

12/26/22 • 25 min

This special bonus episode includes highlights from PodPod’s first ever industry roundtable discussion event, which saw some of the industry’s most insightful minds sharing their views on how to grow podcast revenues and audiences, among many other topics.

Participants included representatives from The Guardian, The IAB, Publicis Media, Fresh Air Production, HSBC, Acast and William Hill. Look out for more roundtable highlights from future events next year.

Produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Shade: Why we need more support for independent podcasters

Shade is an award-winning arts and culture podcast created to hold conversations with other artists about representation and diversity in the creative community. With her background as a Black female photographer and interest in people from varying artistic backgrounds, host and producer Lou Mensah created the podcast as a space in which she could engage in conversation with diverse people about their experiences in the arts.

Since launching in 2019, she has spoken to a range of guests about representation in the industry including Black Lives Matter UK founding member Joshua Virasami and Labour MP for Tottenham, David Lammy. In this week’s episode of PodPod, Mensah spoke with Rhianna Dhillon and Matt Hill about the newest season of her podcast created in collaboration with sound designer Axel Kacoutié, how she portrays powerful images through an audio medium, why independent podcasters need more support and funding, and the importance of having disability awareness in podcasting.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Stars in Your Ears: The harsh realities of podcasting

Award-winning comedian and impressionist Jess Robinson brought joy and laughter to audiences worldwide when she decided to launch the Stars in Your Ears podcast in the midst of a COVID-19 pandemic. The elaborately-produced show combined elements of original music featuring her “fabulous live band” and a masterclass with Robinson teaching celebrity guests how to do the impressions that fans have admired her for since performing in Britain’s Got Talent 2012.

Now Robinson is facing the realities of what it’s like to sustain a production at this level while being financially independent. In the latest episode of PodPod, she opens up on what she’s learned from this experience and how she wants to move forward. Robinson, alongside the show’s producer Jo Walker, spoke to PodPod host Rhianna Dhillon as well as Matt Hill and Andrea Fox about funding a podcast as an independent creator, why awards don’t always equate to engagement, and the importance of building a sustainable model.

Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.