Mike Muncer: Turning your podcast into your job

07/11/23 • 57 min

For many podcasters, quitting their ‘day job’ to focus on podcasting full time is the ultimate goal - but when you’re still building an audience, that can feel a very long way off. For Mike Muncer, however, this dream is now a reality. In 2021, Muncer made the decision to put his career as a television producer on hold, concentrating all his effort on producing The Evolution of Horror.

The revenue from his podcast’s Patreon programme has allowed him to make podcasting his full-time career, and the community that has grown up around the podcast continues to thrive. In this week’s episode, PodPod host (and Muncer’s wife) Rhianna Dhillon interviews her husband, along with PodPod editor Adam Shepherd, about how he took the decision to go full-time, his future plans for expanding the brand, and why not all horror fans look like Rob Zombie.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Paul Rayment: How Footballco finds partners through podcasting

Like football, brand marketing is fundamentally about goals - and podcasts can be an excellent way of achieving those goals. One brand that has realised the potential of this approach is sports media company Footballco. In addition to brands such as Goal and Mundial, it also operates the Footballco Business Podcast, which it uses to forge relationships with key industry partners.

In this week’s episode of PodPod, Rhianna Dhillon and Reem Makari speak to Paul Rayment, PR manager for Footballco and the brains behind the Footballco Business Podcast, about how the organisation uses the podcast to build its brand within the industry, and the role of podcasts as a marketing and sales tool.

Produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Goalhanger Podcasts: Scoring a chart hat-trick

When the news broke that Alastair Campbell was starting a podcast with former Conservative minister Rory Stewart, few could have predicted just how much of a splash it would make. Fast-forward a year, however, and The Rest Is Politics has become a firm fixture on the UK’s top podcast charts, and sold out multiple live shows in scorching time.

It represents the latest in a growing line of successes for creators Goalhanger Podcasts, alongside hit show The Rest Is History. With two new launches on the horizon, PodPod host Rhianna Dhillon and editor Adam Shepherd sat down with Goalhanger co-founder Jack Davenport to discuss how the company has achieved its meteoric rise, its plans for the future, and why good chemistry is at the heart of everything it does.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.