Fiona Fraser: Using guests to boost your podcast

There are many ways to increase the listenership of a podcast and to get it in front of a bigger audience, but while social media posts, video clips and even out-of-home advertising all have a potential role to play in podcasters’ growth strategies, one of the most reliable tools in a podcasters’ belt is guest appearances.

Whether you bring guests onto your own show or appear on other people’s podcasts, guest spots are a fantastic way to increase the visibility of your show and generate more buzz around it, as well as potentially adding a greater level of expertise on complex topics. In this week’s episode, Matt Hill and Rhianna Dhillon are joined by Fiona Fraser, founder of podcast PR agency Pow PR, to discuss the power that a good guest appearance can have in boosting a show’s performance, as well as the best way to convince people to join you on your show in the first place.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

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