Fiona Fraser: Using guests to boost your podcast

04/18/23 • 48 min

There are many ways to increase the listenership of a podcast and to get it in front of a bigger audience, but while social media posts, video clips and even out-of-home advertising all have a potential role to play in podcasters’ growth strategies, one of the most reliable tools in a podcasters’ belt is guest appearances.

Whether you bring guests onto your own show or appear on other people’s podcasts, guest spots are a fantastic way to increase the visibility of your show and generate more buzz around it, as well as potentially adding a greater level of expertise on complex topics. In this week’s episode, Matt Hill and Rhianna Dhillon are joined by Fiona Fraser, founder of podcast PR agency Pow PR, to discuss the power that a good guest appearance can have in boosting a show’s performance, as well as the best way to convince people to join you on your show in the first place.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Oh God, What Now: Screaming into the void, together

The last several years has seen an explosion in the popularity of podcasts, and one of the biggest beneficiaries of this surge have been those in the news, politics and current affairs space. The recent popularity of shows like The Rest Is Politics and The News Agents has demonstrated that there’s a strong public appetite for informative, engagingly presented insights, and an increasing number of political decision-makers are now counting podcasts as a notable part of their media diet.

So why have political podcasts become so popular - and just how much impact can they actually have on the policy negotiations that take place within the halls of power? This week, Matt Hill and Rhianna Dhillon sit down with Ros Taylor and Andrew Harrison from the Oh God, What Now podcast - formerly known as Remainiacs - to discuss the growth of the show post-Brexit, the role of opinion within political commentary, and why more women need to get into current affairs podcasting.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Blanchard House: The importance of owning your IP

Over the past several years, podcasts have become a popular and varied content format in their own right, but one trend that’s becoming increasingly prevalent is the growth of podcasts not just as a channel for storytelling, but as a proving ground for developing new properties which can then be adapted to other formats. Streaming services, film studios and TV networks have all begun turning to podcasts in search of their next hit.

From The Ricky Gervais Show to Dr. Death, an increasing number of podcasts are being optioned and adapted – which is why intellectual property ownership is so important for podcasters and production houses to consider. In this week’s episode., Rhianna Dhillon and Adam Shepherd talk to Kimberly Jung, CEO and co-founder of Blanchard House, a production company and self-styled ‘IP incubator’, about why IP management is such a core part of the company’s strategy, and how podcasters can take the best care of their own IP.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.