Deborah Meaden: putting the message before the money

Welcome to the very first episode of PodPod! This new podcast, from the publishers of Campaign, will explore the rich and vibrant podcasting industry, and the people that make it work. Every week, we’ll be delivering expert insights to accelerate your strategy, whether you’re behind the mic or behind the scenes.

For many podcasts, achieving sustainable growth is one of their key objectives - and this applies just as much to audiences and listeners as it does to advertising revenues. There are countless theories on how best to achieve this ambition, but one of the most popular is to focus on a topic that you’re genuinely passionate about, and trust that like-minded listeners will come to you.

Of course, it doesn’t hurt to be a household name with an established public profile, but for PodPod’s debut guest Deborah Meaden, it’s her enthusiasm and commitment to the subject matter of her podcast The Big Green Money Show which drives the most sustainable engagement. This week, the Dragon’s Den investor and business guru sits down with Rhianna Dhillon to discuss the different aspects of business sustainability, how to fund a podcast, and why she’s so passionate about learning from her guests.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

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