Deborah Meaden: putting the message before the money

10/18/22 • 39 min

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Welcome to the very first episode of PodPod! This new podcast, from the publishers of Campaign, will explore the rich and vibrant podcasting industry, and the people that make it work. Every week, we’ll be delivering expert insights to accelerate your strategy, whether you’re behind the mic or behind the scenes.

For many podcasts, achieving sustainable growth is one of their key objectives - and this applies just as much to audiences and listeners as it does to advertising revenues. There are countless theories on how best to achieve this ambition, but one of the most popular is to focus on a topic that you’re genuinely passionate about, and trust that like-minded listeners will come to you.

Of course, it doesn’t hurt to be a household name with an established public profile, but for PodPod’s debut guest Deborah Meaden, it’s her enthusiasm and commitment to the subject matter of her podcast The Big Green Money Show which drives the most sustainable engagement. This week, the Dragon’s Den investor and business guru sits down with Rhianna Dhillon to discuss the different aspects of business sustainability, how to fund a podcast, and why she’s so passionate about learning from her guests.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Outlawed gods, cappuccino carnage and the Reddit resurrection

Presenters Rhianna Dhillon, Matt Hill and Andrea Fox talk to the brains behind hit horror fiction podcast The Silt Verses, Jon Ware and Muna Hussen, about quantifying success, the tricky topic of IP and the complicated sound effect that nearly caused an argument.

PLUS All the latest developments in the world of podcasting and the launch of our new regular section ‘Monkey Tennis’.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Alastair Campbell: There are no rules in podcasting

Saying that UK politics is somewhat chaotic at the moment would be something of an understatement, so it’s no surprise that political podcasts are finding a huge following. After dominating the Apple Podcast charts for almost three consecutive weeks in the UK, The Rest is Politics podcast received tremendous success and sold out a show at the London Palladium in just seven minutes.

Part of the reason behind the podcast’s success, according to co-host Alastair Campbell - former politician, trained journalist, and activist for mental health - is that podcasting allows him to throw out the traditional media rulebook and forge his own path along with co-host Rory Stewart.

Campbell joined Rhianna Dhillon and Matt Hill on the newest episode of PodPod to discuss the rise of political podcasts in the current climate, what makes the dynamic between him and Stewart successful, and what the future holds for the podcast in terms of guests and the next election.

Editor’s note: We recorded this episode prior to both Kwasi Kwarteng and Liz Truss’ departures from office - underlining just how much ground Campbell and Stewart have to cover from week to week.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

Hosted on Acast. See acast.com/privacy for more information.