Planet Amazon Podcast

In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. The conversation promises to deliver powerful insights, practical tips, and a whole new perspective on Amazon.

The podcast begins with a discussion on the game-changing power of Amazon's advertising platform and the wealth of data-driven insights it provides. The conversation explores how unknown brands are shaking up the established order thanks to Amazon's pivot towards manufacturer-created products. The importance of utilizing customer reviews for product visibility is also emphasized, and the complexities of managing a brand's Amazon presence are discussed. Additionally, the critical topic of channel conflicts is unpacked, and the necessity of maintaining a consistent brand story across all platforms is highlighted.

The conversation then moves on to the art of managing relationships with Amazon. The big-picture questions are tackled, such as balancing online and offline worlds and the intricacies of optimizing multiple channel strategies. The chat also shares how Amazon can be harnessed to keep an eye on competitors and adjust strategies for different marketplaces. Finally, the discussion wraps up with an inspiring exploration of how a humble corner store can leverage Amazon's direct-to-consumer opportunities to transform its business.

For more information about James Tomson, please visit https://www.linkedin.com/in/jblthomson/

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights and practical advice that could be game-changing for your Amazon selling journey.
Navigating the VAT registration landscape, understanding the ins and outs of tax compliance, and getting to grips with the upcoming environmental taxes in Europe - we've got it all covered. Piero, an expert in global e-commerce expansion and tax compliance, shares his wisdom on these crucial aspects of taking your business beyond borders. Listen in as he discusses the potential pitfalls and rewards of international shipping, the impact of packaging taxation, and why having a multi-currency bank account is key for sellers setting their sights on Europe.
Not stopping there, we journey into the exciting realm of pan-European fulfillment for Amazon sellers. Harness the power of the Pan-European (Pan-EU) program and understand the importance of being VAT registered in multiple countries. Plus, if you've got your heart set on Europe, don't miss Piero's insights into this potentially lucrative market. Finally, we explore the prospect of expanding your Amazon and e-commerce business into other untapped markets. Ready to turbocharge your international selling potential?
For more information about AVASK, visit https://www.avaskgroup.com/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.
Sammy guides us as he demystifies what it takes to understand your target audience and tailor your products and advertising strategies to meet their needs. Through his own experiences, he unpacks how researching, creating, and advertising products specifically designed to solve particular problems can lead to business success. You'll hear about the concept of Lifetime Value of a customer and its pivotal role in recovering advertising costs. What's more, Sammy introduces us to the ingenious world of Chat GPT and its application in discovering product niches and keywords for Amazon Advertising.
As we delve deeper, Sammy enlightens us on the art of optimizing Amazon Advertising CTR and CVR. He emphasizes that while ads may drive traffic, it's the listing's role to convert that into a sale. Tune in to uncover how factors such as the main image, reviews and ratings, price, placement, delivery time, and coupons can significantly influence your CTR. Sammy also shares invaluable insights on Amazon's Catalyst and Partner Programs, the red flags to be wary of when hiring an agency, and the importance of analyzing data to make informed decisions.
For more information about Regro Media, visit https://regromedia.com/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently. In this podcast, its debate why some brands might not see the need to pay attention to Amazon, especially if they already have multiple sellers and resellers offering their products on the platform.

Our guest emphasizes the significance of Amazon as one of the largest platforms with significant organic search traffic. Ignoring Amazon could lead to losing market share to competitors who are actively selling on the platform. Amazon's search engine is robust, and people often use it to learn about products and brands, sometimes even more than Google.

Additionally, the problem of unauthorized resellers who list products on Amazon without adhering to brand guidelines is highlighted. This can lead to incorrect or misleading product information, causing issues with brand integrity and content control.

To address such issues, it is suggested to use Amazon's brand registry program, which provides tools to navigate and rebrand listings according to the brand's guidelines. Brand registry helps brands maintain control over their products and content on Amazon.

The discussion also covers the choice between selling as a first-party seller (1P) or third-party seller (3P) on Amazon. 1P sellers directly supply their products to Amazon, while 3P sellers list products on the platform themselves. The decision between the two approaches depends on factors like cash flow, control over content and pricing, and the competitiveness of the market.

The hosts advise brands to be aware of additional charges associated with selling on Amazon, such as co-op, damages, freight allowance, and margin guarantees. Margin guarantees are becoming more common, where Amazon can recoup margins if they sell products below the minimum advertised price.

Overall, the podcast highlights the importance of a well-managed Amazon strategy for brands to maintain control over their products, protect their brand integrity, and optimize their sales on the platform.

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.
Ben dissects the nuanced approach to handling challenges like Amazon's cryptic notifications or being entangled in the web of feedback and returns. He also shares anecdotes and advice on how to avoid the 'bait and switch' scams, among other issues.
Whether you're contemplating the delegation of time-consuming tasks or conducting a gap analysis to streamline your operations, this episode is your guide to scaling success on Amazon and beyond. Join us for a conversation that's as informative as it is inspiring, and let's chart a course for your most successful year yet.
For more information about Seller Candy, please visit https://sellercandy.com/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.