Beyond Online Selling: A Fresh Perspective on Amazon Strategies

11/17/23 • 48 min

In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. The conversation promises to deliver powerful insights, practical tips, and a whole new perspective on Amazon.

The podcast begins with a discussion on the game-changing power of Amazon's advertising platform and the wealth of data-driven insights it provides. The conversation explores how unknown brands are shaking up the established order thanks to Amazon's pivot towards manufacturer-created products. The importance of utilizing customer reviews for product visibility is also emphasized, and the complexities of managing a brand's Amazon presence are discussed. Additionally, the critical topic of channel conflicts is unpacked, and the necessity of maintaining a consistent brand story across all platforms is highlighted.

The conversation then moves on to the art of managing relationships with Amazon. The big-picture questions are tackled, such as balancing online and offline worlds and the intricacies of optimizing multiple channel strategies. The chat also shares how Amazon can be harnessed to keep an eye on competitors and adjust strategies for different marketplaces. Finally, the discussion wraps up with an inspiring exploration of how a humble corner store can leverage Amazon's direct-to-consumer opportunities to transform its business.

For more information about James Tomson, please visit https://www.linkedin.com/in/jblthomson/

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

For more information about James Tomson, please visit https://www.linkedin.com/in/jblthomson/

Want to chat with us about this podcast? Send us a text message here

Previous Episode

Safeguarding Your Brand on Amazon: Trademark Insights and Strategies

Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to answer these questions, explain the legal protection a trademark offers, and advise on avoiding brand name conflicts.
We also tackled the tricky subject of registering a trademark outside the United States. International sellers, listen up! It's vital to register your trademarks in all countries you operate in for maximum brand protection.
Janet talked about the myriad of tools Amazon provides to safeguard your brand, the right course of action if another seller uses your trademark, and how to report a violation to Amazon's Brand Registry team.
Finally, we discussed the rules surrounding trademark usage on products and packaging and the risks of using descriptive marks. And don't fret if you're wondering how to select an IP Accelerator firm or navigate through filing a trademark.
Tune in and arm yourself with the knowledge to protect your brand and thrive on Amazon.
To learn more about Caldera Law https://www.caldera.law/

Want to chat with us about this podcast? Send us a text message here

Next Episode

Leveraging Amazon and Shopify for E-commerce Victory

Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.
From enhancing conversion rates with Amazon's Buy with Prime button to optimizing Amazon's shipping rates, we delve into how this integrated approach can elevate your e-commerce journey. But we don't stop there; we also embark on a deep dive into the world of Google marketing. Learn the ropes from Claus on setting up Google shopping, and discover the importance of an omnichannel strategy, the power of subscription products, and why it's vital to keep testing and innovating with Amazon.
Tune in to this episode for insider tips on using Amazon and Shopify together to build a successful brand.
For more information about Clause, please visit https://ecommercecoffeebreak.com/

Want to chat with us about this podcast? Send us a text message here

Planet Amazon Podcast - Beyond Online Selling: A Fresh Perspective on Amazon Strategies

Transcript

Speaker 100:00:00.020

Welcome to the Planet Amazon podcast with Adam Schaefer , where we explore the world of Amazon and other e-commerce marketplaces . Join us as we delve into the latest strategies and tactics for successful selling on the world's largest online marketplace .

Speaker 200:00:17.643

Hello , I'm Adam Schaefer and welcome to Planet Amazon , where we talk about all thin