Conquering Global Marketplaces with Effective Amazon Advertising Strategies
07/27/23 • 46 min
In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.
Sammy guides us as he demystifies what it takes to understand your target audience and tailor your products and advertising strategies to meet their needs. Through his own experiences, he unpacks how researching, creating, and advertising products specifically designed to solve particular problems can lead to business success. You'll hear about the concept of Lifetime Value of a customer and its pivotal role in recovering advertising costs. What's more, Sammy introduces us to the ingenious world of Chat GPT and its application in discovering product niches and keywords for Amazon Advertising.
As we delve deeper, Sammy enlightens us on the art of optimizing Amazon Advertising CTR and CVR. He emphasizes that while ads may drive traffic, it's the listing's role to convert that into a sale. Tune in to uncover how factors such as the main image, reviews and ratings, price, placement, delivery time, and coupons can significantly influence your CTR. Sammy also shares invaluable insights on Amazon's Catalyst and Partner Programs, the red flags to be wary of when hiring an agency, and the importance of analyzing data to make informed decisions.
For more information about Regro Media, visit https://regromedia.com/
Want to chat with us about this podcast? Send us a text message here
The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon.
Sammy guides us as he demystifies what it takes to understand your target audience and tailor your products and advertising strategies to meet their needs. Through his own experiences, he unpacks how researching, creating, and advertising products specifically designed to solve particular problems can lead to business success. You'll hear about the concept of Lifetime Value of a customer and its pivotal role in recovering advertising costs. What's more, Sammy introduces us to the ingenious world of Chat GPT and its application in discovering product niches and keywords for Amazon Advertising.
As we delve deeper, Sammy enlightens us on the art of optimizing Amazon Advertising CTR and CVR. He emphasizes that while ads may drive traffic, it's the listing's role to convert that into a sale. Tune in to uncover how factors such as the main image, reviews and ratings, price, placement, delivery time, and coupons can significantly influence your CTR. Sammy also shares invaluable insights on Amazon's Catalyst and Partner Programs, the red flags to be wary of when hiring an agency, and the importance of analyzing data to make informed decisions.
For more information about Regro Media, visit https://regromedia.com/
Want to chat with us about this podcast? Send us a text message here
The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
Previous Episode
From Conference Rooms to Amazon: The Joan Workplace Management Experience
In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line.
Gent walks us through the challenges and complexities of logistics, reconciliation, and customer service when working directly with Amazon and how they found a solution by choosing the right partner to help manage the intricacies of Amazon, all while ensuring the Joan product line's continued success.
Don't miss this opportunity to learn invaluable tips and experiences on effectively selling commercial products on Amazon.
Want to chat with us about this podcast? Send us a text message here
The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
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Amazon FBA Wisdom: The Journey of SmartScout Founder Scott Needham
We welcome the bright mind of Scott Needham, founder& CEO of SmartScout and host of the Smartest Amazon Seller Podcast, on our show. In this episode, we delve into his fascinating journey from starting a humble reselling bookstore with his brother to becoming, at one point, the head honcho of an empire with the world's largest catalog of Amazon FBA products. As the man behind SmartScout, Scott generously shares the expertise gained from his software development background, which has been instrumental in the success of their Amazon business. It's a roller coaster tale packed with insights, strategies, and an incredible entrepreneurial spirit!
Scott discussed how SmartScout helps brands estimate their market share and revenue on Amazon. It's a peek behind the curtain, revealing the tools and strategies that can help Amazon Sellers enhance their presence on Amazon. He also announced some of the newest SmartScout features to look forward to, such as a new map feature showcasing Amazon seller locations.
Don't miss this riveting discussion that promises a deep insight from one of the best into the world of Amazon and e-commerce strategies.
For more information about SmartScout, visit their website at https://www.smartscout.com/
Want to chat with us about this podcast? Send us a text message here
The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
Planet Amazon Podcast - Conquering Global Marketplaces with Effective Amazon Advertising Strategies
Transcript
Welcome to the Planet Amazon podcast with Adam Schaefer , where we explore the world of Amazon and other e-commerce marketplaces . Join us as we delve into the latest strategies and tactics for successful selling on the world's largest online marketplace .
Speaker 2Hello , I'm Adam Schaefer and welcome to Planet Amazon , where we talk about all thin
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