Winning Appeals and Protecting Your Brand on Amazon

03/07/24 • 37 min

On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.
Ben dissects the nuanced approach to handling challenges like Amazon's cryptic notifications or being entangled in the web of feedback and returns. He also shares anecdotes and advice on how to avoid the 'bait and switch' scams, among other issues.
Whether you're contemplating the delegation of time-consuming tasks or conducting a gap analysis to streamline your operations, this episode is your guide to scaling success on Amazon and beyond. Join us for a conversation that's as informative as it is inspiring, and let's chart a course for your most successful year yet.
For more information about Seller Candy, please visit https://sellercandy.com/

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
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Previous Episode

Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips

Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian endeavors and the buzz around her upcoming book, "The Amazon Incubator," a must-have for any Amazon entrepreneur looking to conquer the marketplace.
In Lesley's words, this book is really more about making Amazon serve Amazon Sellers and their goals. What do you, as an Amazon Seller, want out of Amazon? How do you choose your method of selling? Are you a hustler who wants a side hustle and this is never going to be your main business? Are you a brand builder? Are you someone who wants to be a remote worker? Lesley walks sellers through how to choose what works for them and their personal goals that they can support sustainably over time.
Lesley shares tales of extreme suspensions, like the seller who inadvertently listed grenades and how they made their comeback. She wraps up with strategic insights on optimizing an Amazon business and the smart outsourcing of key tasks to refine operations, highlighting the importance of developing strong SOPs and leveraging Amazon advertising to make products stand out.
To learn more about Lesley and Riverbend Consulting, please visit https://www.linkedin.com/in/lesleyhensell/
https://riverbendconsulting.com/

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Next Episode

Amazon Entrepreneur's Guide: Innovations, Advertising Tactics, and Selling Success

Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur transitioned from managing a health club to dominating the massage gun market with his brand Vibe, and gain insights into the nuanced decisions that lead to selling businesses while maintaining a profitable seller account.
Kusha isn't just about creating top-selling products; he's also a pioneer in optimizing Amazon advertising campaigns. With Kazam, his AI-driven SaaS tool, he's changing the game for sellers seeking to boost profitability and climb the organic rankings. Tune in to learn how this sophisticated platform can manage your PPC campaigns by weighing a product's organic placement, ensuring your advertising spend is as smart as your business decisions. Plus, get a peek into the evolution of this software, designed to grow with you and your Amazon store by integrating crucial feedback from its users.
In this episode, we also tackle actionable strategies to amplify your brand presence on Amazon. Kusha delves into the intricacies of keyword placement, the effectiveness of A-plus content, and the strategic benefits of the Amazon Transparency program. Whether you're a rookie or a veteran in the e-commerce space, these tactics will sharpen your approach to niche selling and fortify your intellectual property investments. So, if you're ready to elevate your Amazon business and ride the wave of e-commerce success, this conversation is the resource you've been waiting for.
For more information about Kazam, please visit https://gokazam.com/
For more information about Phelps United, please visit https://phelpsunited.com/

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Planet Amazon Podcast - Winning Appeals and Protecting Your Brand on Amazon

Transcript

Announcement00:00:00.261

Welcome to the Planet Amazon podcast with Adam Shaffer , where we explore the world of Amazon and other e-commerce Marketplaces . Join us as we delve into the latest strategies and tactics for successful selling on the world's largest online marketplace .

Adam Shaffer00:00:17.521

Hello everybody and welcome to Planet Amazon , where we talk about all things Ama