Metigy Podcast - Marketing for SMEs

In this episode we go a bit deep on a platform that most people and especially small businesses might ignore - Linkedin. And we do this with Lewis Gale, the managing director of Voltura (formerly known as Social Grind). On his own Linkedin, Lewis says he is “Someone who loves achieving the unachievable and solving the unsolvable.” A fair fact. Through his own growth strategies, he managed to reach 35,000 registrations within a few months for a product launch by leveraging the social media platform. Learn how you can use Linkedin to its fullest potential in this episode.

What you will learn in this episode:

• How you can reach 35,000 registrations for your product launch using Linkedin
• How to write an effective connection message on Linkedin
• Tools you can use to create a buzz around your product launch
• How to advertise to people if you are a B2B
• The uses of social media platforms for B2Bs
• Sales Navigator - sales CRM tool for Linkedin
• How to effectively grow your connections on Linkedin
• How to create super targeted campaigns by using Linkedin and Facebook
• The benefits of MultiLogin for mass CRM projects

Resources mentioned:

• Social Grind  now known as Voltura
• FounderFindr
• Tony and Guy cosmetics
• Sales Navigator
• MultiLogin

What business would you build on Mars?

I create gin. I would do alcohol for sure. I think after a couple of months people start to return to normal as it becomes the new normal way of life.... If there’s no alcohol and you’re the only alcohol provider… Imagine if there’s only one bottle shop? And because the temperature there is really low, I’d turn it into a slushie. I would put it outside, turn it into slush and sell it as slushie gin.

Reach Lewis here on:

• LinkedIn

Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications.

He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded.

As the founder and CEO of Dandelions (formerly known as Wise Consulting), Brian integrates emergency services, space logistics and on-demand Internet of Things (IOT) to build solutions for public safety.

What you will learn in this episode:

• Why business owner’s objectives are to reach the highest level of Maslow’s pyramid - Self Transcendence
• The Importance of having a mentor and how to get a one that’s suitable for you
• The shared economy of talent, kindness and experience
• Persevering through business failures and gaining self-confidence
• The start to Dandelions (FKA Wise Consulting) and its ideation to process
• The process behind speed-reading and note-taking
• The four beautiful minds (Buddhism)

Notable quotes:

• "The world doesn't work on self-interest - The world runs off self transcendence"
• "A lot of people’s success have come from individuals that have such high levels of transcendence that they sometimes forget to take care of themselves"
• "Every high performance athlete, business person, priest in a church - everyone had a mentor"
• "Is be kind and generous to everyone, to the best of your ability. You don't know what they'll return to you as a favor or you know how they will give back"

Resources mentioned:

• Dandelions (FKA Wise Consulting)
• Catalyser
• World Food Program
• Richard Branson

Book recommendations:

• Extreme Ownership by Jocko Willink
• Robert Greene’s
  • 33 Strategies of War
  • The Laws of Human Nature
  • The Art of Seduction
  • Mastery
• Jordan Peterson’s
  • 12 Rules of Life
  • Maps of Meaning
• Science of Social Influence, frontiers of social psychology
• The Lucifer Effect by Philip Zimbardo
• One Sentence Persuasion by Blair Warren
• The Kybalian by Three Initiates

What business would you build on Mars?

Would you like a return ticket to Mars? Don't you miss the food, the family that you left behind? It's a great adventure Mars, but at some point you just want to go home and have your dinner with your loved ones. So come. Trip to earth. One way ticket too!

Reach Brian here:

• on Linkedin and Twitter

What you will learn in this episode

• Why you need to keep the customer at the heart of everything you do
• Why you don’t need big budgets to run a successful marketing campaign
• Why it’s important to engage with your audience in a way that is natural and native
• How to transition from offline to online marketing
• How to build a community
• How to get started creating a content hub for your business
• What it’s like working in a business with your wife or husband
• Nassie’s time management tips when working on multiple projects
• How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
• Why you need to know what success looks like
• Why you shouldn’t test for the sake of testing
• Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
• How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
• Tools that will help you automate your marketing
• Why content marketing is like compound interest

Resources mentioned in this episode

Yes Business Content Community - Optus

Fern Lawyers

Metigy

Zoom

Optus Loop Live

Optimizely

Google Optimize

Tealeaf

Sydney Startup Hub

Pardot | Powerful B2B Marketing Automation by Salesforce

Infusionsoft by Keap

ADMA: Association for Data-driven Marketing and Advertising

Brené Brown: The power of vulnerability | TED Talk

Book Recommendation

Unwritten: Reinvent Tomorrow: Jack Delosa

What business would you build on Mars?

Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.

And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.

Get in touch with Nassie

Liz Mckenzie on LinkedIn

Liz Mckenzie on Twitter

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episode

• What is SEO and why it’s important for your business
• Why it’s so important to be on page 1 of Google search results
  "As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you're not on page one, particularly the first half of page one, then you're going to get very little traction from search engines."
• Why Google Ads is the best way to get in front of the customers who are looking for your services and products.
• The differences between SEO (search engine optimization) and SEM (search engine marketing)
• If people search for something, the top two to three results will get 80% of the traffic. Those that are lower down the page get rapidly diminishing returns.
• The challenges of SEO (it’s not actually free! Time=money)
• Why you should always start with paid before organic
• You don’t necessarily have to pull back on your paid search if your organic SEO activity starts to take off
• How to increase your organic SEO ranking
• Important factors that search engines look for on your website
• What are H1 and H2 headings and why they are important
• Changes in SEO over the last 10 years
• Don’t be too concerned with Google Algorithm updates. Just stay focused on quality content and a good experience for your customers.
• How social media effects your SEO rankings
• SEO tools that Jon uses everyday
• When thinking about potential keywords for your business, think about queries and questions as opposed to individual words
• Why it’s important to measure your SEO activity through Google Analytics
• How to formulate your SEO plan if your business is in a competitive niche
• What is remarketing?

Resources mentioned

Digital Ninjas

Google Ads
It takes at least three to six months to see a return on the time and money that you invest in an organic SEO strategy.

If you're starting with SEO today, create content and create content for your customers. Don't worry too much about what the search engines want, worry about your customers. That’s the number one thing.

Google Trends

Google Analytics

Google Keyword Planner Tool

Ahrefs – helps you learn why your competitors rank so high and what you need to do to outrank them

SEMrush - Online Visibility Management Platform

Episode 3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI

Dr Dave Chaffey : Digital Insights

Search Engine Land

What business would you build on Mars?

Jon Dawson:
Okay, that's a an interesting question. So I'm the first settler, I think I'd probably go for something in the healthcare space, on the assumption that other people would be following behind me and some of those people would have healthcare needs. So maybe I'd have an integrated service like the GPs available, but also maybe a gym. I could start a gym franchise within there. People need health services wherever they go.

Brendan Hill:
So a maybe like an F45 on Mars.

Jon Dawson:
Yeah, I probably wouldn't allow F45 to franchise, I'd start my own franchise. But they're a very good business model. I do like the F45 model.

Reach Jon here

Jon on LinkedIn

Digital Ninjas

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

What you will learn in this episode

• How to get your first sale for your business
• How to craft your sales message that speaks to your ideal clients
• How to influence people to want to interact with your brand and then eventually buy your products
• The 10 critical steps in a sales conversation
• Understand your pitch: Why you need to be able to pitch what you do with clarity
• Saying what you do in a metaphor (picture it like this...) builds a deep connection
• How to formulate sales metaphors for your business
• Methods to overcome nerves when pitching
• Conversations cause chemical reactions > how to understand the different chemical reactions that are occurring in our bodies at any time during sales conversations.
• How a bit at that adrenaline does sharpen our minds
• Why the most important thing in sales is our mindset
• Why a mindset audit is a powerful tool in sales
• Australia vs United States selling culture
• How to sell through inspiration and not manipulation
• How to learn a style of selling that matches your personality
• The best way to learn from famous sales personalities like Jordan Belfort, Zig Ziglar and Grant Cardone
• Lessons from comedians that can help you sell

Resources mentioned

"The first sale is always to yourself, and we've probably all heard that, but no one will ever buy from you unless you are completely sold on what you sell and your worth."

"You need to price in a way that falls within a window of expectation for people. We all were brought up to think that when we're paying a little bit more for something, it's more valuable and it's got more quality. So be at that higher end of expectation."

"According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Jerry Seinfeld

Northstar Martial Arts

Comedians in Cars Getting Coffee

Zig Ziglar

Jordan Belfort

Grant Cardone

Book Recommendations

Raving Fans: Revolutionary Approach to Customer Service by Ken Blanchard

Feel The Fear And Do It Anyway by Susan Jeffers

The Absolutely Critical Non-Essentials by Dr Paddi Lund

What business would you build on Mars?

This is a great question. You know what I'm going to do? When we get to Mars, everybody is going to feel like they're excited, but very quickly they're going to be homesick and missing their loved ones very badly. What I know to be true is that when you're feeling like that, you need to exercise and you need to feel like you belong and that you can build bonds with other people as quickly as possible. There's no better way to do that than for everybody to be exercising and having fun together.

I'm going to go back to my personal training days actually, and I'm going to get together and have everybody at the start of every day, we're all going to exercise together. We're going to have fun together. We're going to do programs for people that all match their personalities and their fitness levels, etc. It's going to give them that big endorphin hit every morning so that they can start to feel like they're a new community of people who are feeling more connected and bonded together because that will help them overcome their feelings of homesick and missing people that they love. I think having a daily dose of inspiration and feeling great is important, and I'm going to be the person who runs that. I'm going to market it. I'm going to do what I do very well and what I help our clients to do as well. It's going to take us two years to get to Mars.

Get in touch with Rachel

Rachel Bourke on LinkedIn

SalesSPACE

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