Metigy Podcast - Marketing for SMEs
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Goodpods has curated a list of the 10 best Metigy Podcast - Marketing for SMEs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Metigy Podcast - Marketing for SMEs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Metigy Podcast - Marketing for SMEs episode by adding your comments to the episode page.
How to use Linkedin to reach 35k people with Lewis Gale, Voltura
Metigy Podcast - Marketing for SMEs
12/16/21 • 33 min
In this episode we go a bit deep on a platform that most people and especially small businesses might ignore - Linkedin. And we do this with Lewis Gale, the managing director of Voltura (formerly known as Social Grind). On his own Linkedin, Lewis says he is “Someone who loves achieving the unachievable and solving the unsolvable.” A fair fact. Through his own growth strategies, he managed to reach 35,000 registrations within a few months for a product launch by leveraging the social media platform. Learn how you can use Linkedin to its fullest potential in this episode.
What you will learn in this episode:
- How you can reach 35,000 registrations for your product launch using Linkedin
- How to write an effective connection message on Linkedin
- Tools you can use to create a buzz around your product launch
- How to advertise to people if you are a B2B
- The uses of social media platforms for B2Bs
- Sales Navigator - sales CRM tool for Linkedin
- How to effectively grow your connections on Linkedin
- How to create super targeted campaigns by using Linkedin and Facebook
- The benefits of MultiLogin for mass CRM projects
Resources mentioned:
- Social Grind now known as Voltura
- FounderFindr
- Tony and Guy cosmetics
- Sales Navigator
- MultiLogin
What business would you build on Mars?
I create gin. I would do alcohol for sure. I think after a couple of months people start to return to normal as it becomes the new normal way of life.... If there’s no alcohol and you’re the only alcohol provider… Imagine if there’s only one bottle shop? And because the temperature there is really low, I’d turn it into a slushie. I would put it outside, turn it into slush and sell it as slushie gin.
Reach Lewis here on:
The reason to start a business is world domination, with Brian Lim - Dandelions
Metigy Podcast - Marketing for SMEs
12/03/21 • 54 min
Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications.
He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded.
As the founder and CEO of Dandelions (formerly known as Wise Consulting), Brian integrates emergency services, space logistics and on-demand Internet of Things (IOT) to build solutions for public safety.
What you will learn in this episode:
- Why business owner’s objectives are to reach the highest level of Maslow’s pyramid - Self Transcendence
- The Importance of having a mentor and how to get a one that’s suitable for you
- The shared economy of talent, kindness and experience
- Persevering through business failures and gaining self-confidence
- The start to Dandelions (FKA Wise Consulting) and its ideation to process
- The process behind speed-reading and note-taking
- The four beautiful minds (Buddhism)
Notable quotes:
- "The world doesn't work on self-interest - The world runs off self transcendence"
- "A lot of people’s success have come from individuals that have such high levels of transcendence that they sometimes forget to take care of themselves"
- "Every high performance athlete, business person, priest in a church - everyone had a mentor"
- "Is be kind and generous to everyone, to the best of your ability. You don't know what they'll return to you as a favor or you know how they will give back"
Resources mentioned:
Book recommendations:
- Extreme Ownership by Jocko Willink
- Robert Greene’s
- Jordan Peterson’s
- Science of Social Influence, frontiers of social psychology
- The Lucifer Effect by Philip Zimbardo
- One Sentence Persuasion by Blair Warren
- The Kybalian by Three Initiates
What business would you build on Mars?
Would you like a return ticket to Mars? Don't you miss the food, the family that you left behind? It's a great adventure Mars, but at some point you just want to go home and have your dinner with your loved ones. So come. Trip to earth. One way ticket too!
Reach Brian here:
Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
Metigy Podcast - Marketing for SMEs
05/07/20 • 27 min
What you will learn in this episode
- Why you need to keep the customer at the heart of everything you do
- Why you don’t need big budgets to run a successful marketing campaign
- Why it’s important to engage with your audience in a way that is natural and native
- How to transition from offline to online marketing
- How to build a community
- How to get started creating a content hub for your business
- What it’s like working in a business with your wife or husband
- Nassie’s time management tips when working on multiple projects
- How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
- Why you need to know what success looks like
- Why you shouldn’t test for the sake of testing
- Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
- How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
- Tools that will help you automate your marketing
- Why content marketing is like compound interest
Resources mentioned in this episode
Yes Business Content Community - Optus
Pardot | Powerful B2B Marketing Automation by Salesforce
ADMA: Association for Data-driven Marketing and Advertising
Brené Brown: The power of vulnerability | TED Talk
Book Recommendation
Unwritten: Reinvent Tomorrow: Jack Delosa
What business would you build on Mars?
Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.
And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.
Get in touch with Nassie
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Metigy Podcast - Marketing for SMEs
03/09/20 • 31 min
What you will learn in this episode
- What is SEO and why it’s important for your business
- Why it’s so important to be on page 1 of Google search results
"As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you're not on page one, particularly the first half of page one, then you're going to get very little traction from search engines." - Why Google Ads is the best way to get in front of the customers who are looking for your services and products.
- The differences between SEO (search engine optimization) and SEM (search engine marketing)
- If people search for something, the top two to three results will get 80% of the traffic. Those that are lower down the page get rapidly diminishing returns.
- The challenges of SEO (it’s not actually free! Time=money)
- Why you should always start with paid before organic
- You don’t necessarily have to pull back on your paid search if your organic SEO activity starts to take off
- How to increase your organic SEO ranking
- Important factors that search engines look for on your website
- What are H1 and H2 headings and why they are important
- Changes in SEO over the last 10 years
- Don’t be too concerned with Google Algorithm updates. Just stay focused on quality content and a good experience for your customers.
- How social media effects your SEO rankings
- SEO tools that Jon uses everyday
- When thinking about potential keywords for your business, think about queries and questions as opposed to individual words
- Why it’s important to measure your SEO activity through Google Analytics
- How to formulate your SEO plan if your business is in a competitive niche
- What is remarketing?
Resources mentioned
Google Ads
It takes at least three to six months to see a return on the time and money that you invest in an organic SEO strategy.
If you're starting with SEO today, create content and create content for your customers. Don't worry too much about what the search engines want, worry about your customers. That’s the number one thing.
Ahrefs – helps you learn why your competitors rank so high and what you need to do to outrank them
SEMrush - Online Visibility Management Platform
Dr Dave Chaffey : Digital Insights
What business would you build on Mars?
Jon Dawson:
Okay, that's a an interesting question. So I'm the first settler, I think I'd probably go for something in the healthcare space, on the assumption that other people would be following behind me and some of those people would have healthcare needs. So maybe I'd have an integrated service like the GPs available, but also maybe a gym. I could start a gym franchise within there. People need health services wherever they go.
Brendan Hill:
So a maybe like an F45 on Mars.
Jon Dawson:
Yeah, I probably wouldn't allow F45 to franchise, I'd start my own franchise. But they're a very good business model. I do like the F45 model.
Reach Jon here
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
Metigy Podcast - Marketing for SMEs
01/21/20 • 31 min
What you will learn in this episode
- How to create word of mouth buzz for your business
- Challenges facing the hospitality industry
- Upsell tactics (would you like fries with that method)
- Why convenience will always win
- How to start a business in an area you are passionate about
- Before you follow your dream of opening a hospitality business you need to understand the metrics
- Why feedback from customers is so critical for your business
- How to generate genuine reviews for your business
- How Mark has built the Hungry Hungry community
- How Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.
- Why it’s important to keep in contact with your network (and visit them face to face)
- The process of building the Hungry Hungry app
- Mark’s process of collecting primary data from customers and what he does with it
Resources mentioned
Airbnb: The Growth Story You Didn't Know
9,999 in 10,000 Mobile Apps Will Fail
Entrepreneurs' Organization (EO) is a global network of 12,000-plus influential business owners, with over 160 chapters in more than 50 countries.
Calm.com meditation app
Bulletproof Radio with Dave Asprey - Biohacking Podcast
Book Recommendations
The Five Dysfunctions of a Team by Patrick Lencioni
What business would you build on Mars?
I'm a little bit of a green thumb. In my spare time I've got a little patch of garden where I like to grow all different types of broccoli, I love my greens. So the seeds, I would say the seeds would have to come with me. And I would need to make sure someone brings some water because we don't know how are we going to make them... where there's a will, there's a way. So I'm going to say broccoli seeds and the business would be around something with agriculture perhaps until such point in time that we need an app to order food. But we are going to need to actually cultivate food at the onset.
Get in touch with Mark
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
Metigy Podcast - Marketing for SMEs
12/31/19 • 29 min
What you will learn in this episode
How Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva.
Mahesh’s TimTam marketing hack that won him Uber’s as a client
Why recruitment has been one of the major factors around Canva’s success
Why talent acquisition is just like growth marketing
Don’t compromise when hiring – wait for the right skillset
Why you should never underestimate anyone
How to be commercial when hiring
Thoughts around business leadership
Resources mentioned
YouTube Premuim (formerly YouTube Red)
(The mighty) Tottenham Hostspur
Mahesh’s ‘hiring in football article’ (coming soon)
Book Recommendations
Lean Analytics by Alistair Croll and Benjamin Yoskovitz
Thinking, Fast and Slow by Daniel Kahneman
Reinventing Organizations by Frederic Laloux
What business would you build on Mars?
I have very dry and geeky answers to these kind of things. My first response was, "What do they need? What do they want?" Then I was like, "Let's make some assumptions." I'm a tourist coming into this brand new country. We're not going to sell probably something that I think is cool because it's exclusive. Gold seems to be very attractive to people constantly, so if they don't have a shiny thing or something that smells nice or something that drives an immediate kick of endorphins, I'll find that out and then I'll sell to them. I'll just tell them that this is the coolest thing and make it super exclusive.
Reach Mahesh here
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 11 - Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Metigy Podcast - Marketing for SMEs
12/24/19 • 28 min
What you will learn in this episode
- How to produce highly customised videos in your marketing on a small budget
- How Justin built the Vloggi app
- Developing a minimal marketable product
- How talking to customers can change your product roadmap
- Why videos are such a powerful part of your marketing mix
- How to overcome the barriers to entry to make videos for your business
- If a picture is worth 1,000 words, a video is worth 1,000,000 words
- Why a founder can’t do everything in their business
- The benefits of having marketing advisors
Resources mentioned
Get a free Vloggi template for your business by messaging Justin on LinkedIn
Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days
What business you would build on Mars?
Well, interesting. I was reading about this last week. The current theory is that they're going to have female only crews go to Mars. This being so because the only way to control human desires is to exclude men, basically. And I think the project could be jeopardized if you had men up there, who wanted to procreate. So, they're going to take up with them lots of frozen sperm from earth, and assuming that Elon and I get killed, so we are on the first flight, but then they implement the female only plan. The business that we were set up before we get killed is an AI-driven sperm banks.
Kind of like a dating agency, kind of like a bumble or soulmate finder that actually matches the right sperm to the right female scientists up there. And this will be done not only... So how it will be marketed will be some of the profiles and the pictures, but actually behind the scenes, we've all done the analysis on the women to find out actually we need very tall people over there to do this bit of work. We will only preselected the sperm on board, marketing it to the women is another matter. But the AI engine behind the scenes is we need a success rate of kind of 75% on these impregnations and I'm not sure how you do it, but I'll leave that Elon.
Get in touch with Justin
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
Metigy Podcast - Marketing for SMEs
12/15/19 • 34 min
What you will learn in this episode
- Personal branding lessons from working with Richard Branson
- How to start building your own personal brand
- How to build a minimum viable personal brand
- Grow your message with a human face
- How your backstory is your businesses backstory
- How to write the perfect LinkedIn bio
- Lessons from founding TEDx Sydney
Resources mentioned in this episode
Take a Zambesi course with Fleur
Slack (check out the best Slack marketing group Online Marketing Geniuses)
Book Recommendations
The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown
This Is Marketing by Seth Godin
Back, After the Break by Osher Günsberg
What business you would build on Mars?
I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.
Get in touch with Fleur
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 7 - How to become a deep listener and not neglect your existing customers with Oscar Trimboli
Metigy Podcast - Marketing for SMEs
12/14/19 • 31 min
What you will learn in this episode
How to become a deep listener
Practical tips on how to not neglect your existing customers
Acquiring a new customer can cost five times more than retaining an existing customer.
How to listen to what your customers are not saying
Learning to listen to what’s unsaid
Why the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’
The 5 different levels of listening
How to take notes in meetings (this is really cool!)
‘If your goal can be achieved in your lifetime, it's not worth going for.’
Resources mentioned in this episode
Deep Listening: Impact Beyond Words by Oscar Trimboli
Oscar’s Deep Listening Podcast
We speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.
Jason Calacanis – This Week in Startups Podcast
Boris Conrad – World memory champion
Book Recommendations
Deep Listening: Impact Beyond Words by Oscar Trimboli
Business you would build on Mars
I think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.
But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together.
Get in touch with Oscar
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Episode 2: Growth Marketing - How Anna Cheng Grew Spaceship to $100m in 4 months
Metigy Podcast - Marketing for SMEs
12/09/19 • 44 min
What you will learn
- The difference between growth marketing and growth hacking
- Pirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)
- 25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.
- How to improve activation
- How to improve your user onboarding
- Develop customer personas
- Why analysing competitors can save you time and money
- How Anna grew Spaceship to $100m from being employee number 3
- Why it’s important to phone new customers and get their feedback
- Using waitlists to get 40k people on prelaunch list
- Don’t try to scale when you’re not ready to scale
Resources mentioned in this episode
Book Recommendation
Predictably Irrational by Dan Ariely
What business you would build on Mars?
I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.
The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.
Get in touch with Anna
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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FAQ
How many episodes does Metigy Podcast - Marketing for SMEs have?
Metigy Podcast - Marketing for SMEs currently has 69 episodes available.
What topics does Metigy Podcast - Marketing for SMEs cover?
The podcast is about Seo, Australia, Marketing, Management, Facebook Marketing, Entrepreneur, Entrepreneurship, Startups, Facebook, Social Media Marketing, Podcasts, Small Business and Business.
What is the most popular episode on Metigy Podcast - Marketing for SMEs?
The episode title 'Ep20: PR Masterclass with Liz Mckenzie from Canva' is the most popular.
What is the average episode length on Metigy Podcast - Marketing for SMEs?
The average episode length on Metigy Podcast - Marketing for SMEs is 27 minutes.
How often are episodes of Metigy Podcast - Marketing for SMEs released?
Episodes of Metigy Podcast - Marketing for SMEs are typically released every 7 days.
When was the first episode of Metigy Podcast - Marketing for SMEs?
The first episode of Metigy Podcast - Marketing for SMEs was released on Dec 9, 2019.
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