Episode 2: Growth Marketing - How Anna Cheng Grew Spaceship to $100m in 4 months

Metigy Podcast - Marketing for SMEs

12/09/19 • 44 min

What you will learn

The difference between growth marketing and growth hacking
Pirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)
25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.
How to improve activation
How to improve your user onboarding
Develop customer personas
Why analysing competitors can save you time and money
How Anna grew Spaceship to $100m from being employee number 3
Why it’s important to phone new customers and get their feedback
Using waitlists to get 40k people on prelaunch list
Don’t try to scale when you’re not ready to scale

Resources mentioned in this episode

Mailchimp onboarding process

Book Recommendation

Traction by Gabriel Weinberg

The Lean Startup by Eric Ries

Predictably Irrational by Dan Ariely

What business you would build on Mars?

I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.

The first thing I'd open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.

Get in touch with Anna

Anna on LinkedIn

Anna on Twitter

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

12/09/19 • 44 min

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