Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Metigy Podcast - Marketing for SMEs01/14/20 • 35 min
What you will learn in this episode
- Why businesses need to focus more on retention
- How to close the loyalty loop
- What Amber is excited about for the future of marketing
- AI in marketing
- How Amber builds thriving communities
- How General Assembly build their community
- “Word of mouth is your highest form of marketing and flattery.”
- What is social messaging?
- Why you need to focus on personal branding > you are your business
- How Amber learns new digital marketing skills
Resources mentioned
Amber’s digital marketing course at General Assembly
Acquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-95%
Digital marketing events and training - Interactive Minds Sydney
Khoros: Online Community & Social Media Management
Is Facebook Messenger the New Email? 3 Experiments to Find Out
In a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.
1 in every 3 mobile minutes is spent on Facebook and Instagram
Babblestack – Acquire, engage & serve customers with Live Chat, IVR and Social Messaging
By 2027, 50% of the American workforce will be in the gig economy.
Leonardo DiCatrio on Instagram
Book Recommendations
This Is Marketing by Seth Godin
12 Rules for Life by Jordan B. Peterson
Alive: The Story of the Andes Survivors by by Piers Paul Read
What business would you build on Mars?
I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do.
Get in touch with Amber
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
01/14/20 • 35 min
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