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Metigy Podcast - Marketing for SMEs - Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

Metigy Podcast - Marketing for SMEs

01/14/20 • 35 min

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What you will learn in this episode

  • Why businesses need to focus more on retention
  • How to close the loyalty loop
  • What Amber is excited about for the future of marketing
  • AI in marketing
  • How Amber builds thriving communities
  • How General Assembly build their community
  • “Word of mouth is your highest form of marketing and flattery.”
  • What is social messaging?
  • Why you need to focus on personal branding > you are your business
  • How Amber learns new digital marketing skills

Resources mentioned

Airtasker

Amber’s digital marketing course at General Assembly

Google Home

Amazon Alexa

Acquiring a new customer can cost five times more than retaining an existing customer.

Increasing customer retention by 5% can increase profits from 25-95%

Brené Brown

Digital marketing events and training - Interactive Minds Sydney

Khoros: Online Community & Social Media Management

Frank Body

Slack

Is Facebook Messenger the New Email? 3 Experiments to Find Out
In a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.

1 in every 3 mobile minutes is spent on Facebook and Instagram

Babblestack – Acquire, engage & serve customers with Live Chat, IVR and Social Messaging

By 2027, 50% of the American workforce will be in the gig economy.

Leonardo DiCatrio on Instagram

Calm.com meditation app

Koala Mattresses

Book Recommendations

Dare to Lead by Brené Brown

Hug Your Haters by Jay Baer

This Is Marketing by Seth Godin

12 Rules for Life by Jordan B. Peterson

Alive: The Story of the Andes Survivors by by Piers Paul Read

What business would you build on Mars?

I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do.

Get in touch with Amber

Amber on LinkedIn

Amber's website

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

01/14/20 • 35 min

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