Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry

What you will learn in this episode

• How to create word of mouth buzz for your business
• Challenges facing the hospitality industry
• Upsell tactics (would you like fries with that method)
• Why convenience will always win
• How to start a business in an area you are passionate about
• Before you follow your dream of opening a hospitality business you need to understand the metrics
• Why feedback from customers is so critical for your business
• How to generate genuine reviews for your business
• How Mark has built the Hungry Hungry community
• How Mark tested his business assumptions, invested in technology early on, validated the product and market fit and is now ready to scale.
• Why it’s important to keep in contact with your network (and visit them face to face)
• The process of building the Hungry Hungry app
• Mark’s process of collecting primary data from customers and what he does with it

Resources mentioned

Hungry Hungry

Airbnb: The Growth Story You Didn't Know

9,999 in 10,000 Mobile Apps Will Fail

OrderMate founders pump $2 million into new startup that improves dining out without screwing over small businesses

Almond Bar Darlinghurst

Entrepreneurs' Organization (EO) is a global network of 12,000-plus influential business owners, with over 160 chapters in more than 50 countries.

Calm.com meditation app

1 Giant Mind

Bulletproof Radio with Dave Asprey - Biohacking Podcast

Book Recommendations

The Five Dysfunctions of a Team by Patrick Lencioni

What business would you build on Mars?

I'm a little bit of a green thumb. In my spare time I've got a little patch of garden where I like to grow all different types of broccoli, I love my greens. So the seeds, I would say the seeds would have to come with me. And I would need to make sure someone brings some water because we don't know how are we going to make them... where there's a will, there's a way. So I'm going to say broccoli seeds and the business would be around something with agriculture perhaps until such point in time that we need an app to order food. But we are going to need to actually cultivate food at the onset.

Get in touch with Mark

Mark on LinkedIn

Hungry Hungry on Facebook

Hungry Hungry on Instagram

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast