Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

Metigy Podcast - Marketing for SMEs

05/07/20 • 27 min

What you will learn in this episode

Why you need to keep the customer at the heart of everything you do
Why you don’t need big budgets to run a successful marketing campaign
Why it’s important to engage with your audience in a way that is natural and native
How to transition from offline to online marketing
How to build a community
How to get started creating a content hub for your business
What it’s like working in a business with your wife or husband
Nassie’s time management tips when working on multiple projects
How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
Why you need to know what success looks like
Why you shouldn’t test for the sake of testing
Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
Tools that will help you automate your marketing
Why content marketing is like compound interest

Resources mentioned in this episode

Yes Business Content Community - Optus

Pardot | Powerful B2B Marketing Automation by Salesforce

Infusionsoft by Keap

ADMA: Association for Data-driven Marketing and Advertising

Brené Brown: The power of vulnerability | TED Talk

Book Recommendation

Unwritten: Reinvent Tomorrow: Jack Delosa

What business would you build on Mars?

Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.

And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.

Get in touch with Nassie

Liz Mckenzie on LinkedIn

Liz Mckenzie on Twitter

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

05/07/20 • 27 min

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