Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
05/07/20 • 27 min
What you will learn in this episode
- Why you need to keep the customer at the heart of everything you do
- Why you don’t need big budgets to run a successful marketing campaign
- Why it’s important to engage with your audience in a way that is natural and native
- How to transition from offline to online marketing
- How to build a community
- How to get started creating a content hub for your business
- What it’s like working in a business with your wife or husband
- Nassie’s time management tips when working on multiple projects
- How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
- Why you need to know what success looks like
- Why you shouldn’t test for the sake of testing
- Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
- How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
- Tools that will help you automate your marketing
- Why content marketing is like compound interest
Resources mentioned in this episode
Yes Business Content Community - Optus
Pardot | Powerful B2B Marketing Automation by Salesforce
ADMA: Association for Data-driven Marketing and Advertising
Brené Brown: The power of vulnerability | TED Talk
Book Recommendation
Unwritten: Reinvent Tomorrow: Jack Delosa
What business would you build on Mars?
Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.
And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.
Get in touch with Nassie
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
What you will learn in this episode
- Why you need to keep the customer at the heart of everything you do
- Why you don’t need big budgets to run a successful marketing campaign
- Why it’s important to engage with your audience in a way that is natural and native
- How to transition from offline to online marketing
- How to build a community
- How to get started creating a content hub for your business
- What it’s like working in a business with your wife or husband
- Nassie’s time management tips when working on multiple projects
- How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
- Why you need to know what success looks like
- Why you shouldn’t test for the sake of testing
- Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
- How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
- Tools that will help you automate your marketing
- Why content marketing is like compound interest
Resources mentioned in this episode
Yes Business Content Community - Optus
Pardot | Powerful B2B Marketing Automation by Salesforce
ADMA: Association for Data-driven Marketing and Advertising
Brené Brown: The power of vulnerability | TED Talk
Book Recommendation
Unwritten: Reinvent Tomorrow: Jack Delosa
What business would you build on Mars?
Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.
And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.
Get in touch with Nassie
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Previous Episode
Ep20: PR Masterclass with Liz Mckenzie from Canva
What you will learn in this episode
- How to know when your business needs PR
- How to create your brand’s story
- Lessons from working with Melanie Perkins
- How mentors can help your business
- The Art of Receiving Negative Feedback (without feeling dead inside)
- How to influence your customers to take action
- Word of mouth marketing
- The 2 things that every PR campaign should have
- How to connect with journalists
- How to create your 3 key messages for your business
Resources mentioned in this episode
How I Built this podcast episode with Melanie Perkins [must listen]
Find relevant reporters on Twitter
Book Recommendation
The Subtle Art of Not Giving a F*ck by Mark Manson
What business would you build on Mars?
Reverse Tourism. Get the Martians to go and visit earth!
Get in touch with Liz
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Next Episode
Fred Schebesta, Finder.com | Why your first business goal should be to make $1 profit
Finder.com's CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths.
And this week, my very special guest is Australia’s first ever digital marketer, Fred Schebesta.
Over the last 15 years, Fred has built Finder.com a fintech that helps people around the world make better financial decisions and improve their lives.
Fred is not only one of Australia's most successful entrepreneurs, but he is also one of the most generous with his time, always willing to help others navigate the challenges of starting and running their own business. And he shares many of his business secrets in today’s episode that helped him grow Finder to over 500 employees across 6 countries.
In my conversation with Fred we cover a wide range of topics including why your first business goal should be to make $1 of profit, taking your marketing mastery and turning it into a process and frameworks that you can use make the best decisions for your business.
Fred also tells a great story of how he ran over the Manhattan Bridge to secure a whiteboard for his new office for $8 from Craigslist and there is a great business lesson to learn from this story.
So please enjoy this wide ranging conversation with Fred Schebesta.
What you will learn in this episode
- Ways that you can make the best decisions for your business
- Why it’s important for business owners to save money where they can
- Lessons from Fred setting up international offices in US, Canada, UK and other countries
- Why your first business goal should be to make $1 of profit
- Why you need to pay your staff well
- How to show your employees that you care about them
- Fred’s advice if you are just starting a business (you need to separate yourself from your company and look at it objectively)
- Why you need to focus on your own strengths
- Take your marketing mastery and turn it into a process
- How Fred manages his time between so many exciting projects and responsibilities
- How Fred has leveraged video to build his personal brand
- How Fred learns new skills
Quotes
"I believe that the world’s a better place when it's well-informed to make decisions. With that premise, I Co-founded Finder. We're trying to better all the world's decisions."
"If you separate yourself from your business and look at it objectively, you can start to take actions that are objectively good for the business. *Do what’s best for your business."
When starting a business, you need to focus on your own strengths.
Take your marketing mastery and turn it into a process.
I’m engaging in the mastery of video, and therefore translating that into processes and systems that Finder can use.
The internet is full to the brim with answers.
"In the beginning, I made so many mistakes and they really hurt. They are the scars that you wear that no one else can see, but you can feel them. "
"The moments when you are outside your comfort zone is when you tend to fail, but that’s the moment where you can find the most incredible opportunities. Those are the moments in time when you’re feeling so much anxiety and duress, that if you can just put your head up and look around, you will see the greatest opportunities. "
"If you’re not growing and not feeling uncomfortable, you’re not pushing hard enough. "
Resources & links mentioned
- Finder.com
HiveEx.com – Fred’s global OTC & brokerage desk specialised in large order cryptocurrency trading -- https://www.hiveex.com/ - Running over the Manhattan Bridge for an $8 Craigslist Whiteboard - https://www.linkedin.com/pulse/running-over-manhattan-bridge-8-craigslist-whiteboard-fred
- Aeron Chair by Herman Miller - https://www.hermanmiller.com/en_au/products/seating/office-chairs/aeron-chairs/
- The 5 Love Languages: The Secret to Love that Lasts - https://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X#:~:text=The%205%20Love%20Languages%3A%20The,9780802412706%3A%20Amazon.com%3A%20Books
- Larry Ellison Co-Founder of Oracle - https://www.oracle.com/corporate/executives/ellison/
If you like this episode you’ll love
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