Metigy Podcast - Marketing for SMEs - How to use Linkedin to reach 35k people with Lewis Gale, Voltura

How to use Linkedin to reach 35k people with Lewis Gale, Voltura

12/16/21 • 33 min

In this episode we go a bit deep on a platform that most people and especially small businesses might ignore - Linkedin. And we do this with Lewis Gale, the managing director of Voltura (formerly known as Social Grind). On his own Linkedin, Lewis says he is “Someone who loves achieving the unachievable and solving the unsolvable.” A fair fact. Through his own growth strategies, he managed to reach 35,000 registrations within a few months for a product launch by leveraging the social media platform. Learn how you can use Linkedin to its fullest potential in this episode.

What you will learn in this episode:

How you can reach 35,000 registrations for your product launch using Linkedin
How to write an effective connection message on Linkedin
Tools you can use to create a buzz around your product launch
How to advertise to people if you are a B2B
The uses of social media platforms for B2Bs
Sales Navigator - sales CRM tool for Linkedin
How to effectively grow your connections on Linkedin
How to create super targeted campaigns by using Linkedin and Facebook
The benefits of MultiLogin for mass CRM projects

Resources mentioned:

What business would you build on Mars?

I create gin. I would do alcohol for sure. I think after a couple of months people start to return to normal as it becomes the new normal way of life.... If there’s no alcohol and you’re the only alcohol provider… Imagine if there’s only one bottle shop? And because the temperature there is really low, I’d turn it into a slushie. I would put it outside, turn it into slush and sell it as slushie gin.

Reach Lewis here on:

What you will learn in this episode:

How you can reach 35,000 registrations for your product launch using Linkedin
How to write an effective connection message on Linkedin
Tools you can use to create a buzz around your product launch
How to advertise to people if you are a B2B
The uses of social media platforms for B2Bs
Sales Navigator - sales CRM tool for Linkedin
How to effectively grow your connections on Linkedin
How to create super targeted campaigns by using Linkedin and Facebook
The benefits of MultiLogin for mass CRM projects

Resources mentioned:

What business would you build on Mars?

Reach Lewis here on:

Previous Episode

Unleash the power of PR for your small business with Candice Meisels

After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand

With her deep experience with PR and for journalism, Candice has a plethora of knowledge that can help your business increase its brand awareness and obtain media coverage

What you will learn in this episode:

The power of your story and your 'why'
How your expertise can get you media opportunities
The beginning steps of applying PR to your growth strategy
How to pitch you or your business effectively to agencies
Where public relations fit in the marketing mix
The power of public relations

Notable quotes:

"Your story and your why is your most powerful asset when it comes to your brand, your marketing and your PR"
"Sit down and write down your story in your voice and in first person. Around 600-800 words and pitch that story to media outlets because your story is what makes you different"
"You really need to think about what media your target audience consumes. Then target those outlets"
"Go on Google. Most of the journalists are there. You can go straight for the editor... I always say reach for the top. Go for the highest and they can always forward you onto another contact."

Resources mentioned:

Sourcebottle

Book recommendations:

The power of PR: PR for Small businesses by Candice Meisels
Chip and Dan Heath's

What business would you build on Mars?

I would bring earth water to Mars. Water would be a problem there! It’s scarce to find and it’s riddled with dust and salt. I would bottle earth water and promote to martians. I’d have to find out what language they speak and get a press release written and translated. I’ll find out what news outlets there are on Mars as well as lots of sampling opportunities if they’ve got stores - in-store promotions.

Reach Candice here:

on Linkedin

Next Episode

Why your small business branding is everything with Hayden Bleasel, Corellium

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams.

What you will learn in this episode:

How Hayden started his agency in the branding space
How to work with big brands in the branding field
The blueprint of helping a client with product design
The best way to get your first iteration of logo and branding
The meaning of a “minimum beautiful product”
The deep meaning behind a logo
The process behind rebranding a business
How to implement creative problem solving

Resources mentioned:

Design tools:

What business would you build on Mars?

I’m tempted to say Instagram just because I think it would be really funny to see a thousand filtered pictures of red dirt everyday - everyone just commenting on each other’s red dirt.

I would probably do an interplanetary telco. That would be really fun. The first thing you’d want to do when you land on Mars is to check in back home, see how everything is going and the branding of that would be so easy. Tug at the heartstrings.

Reach Hayden Bleasel here: