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Metigy Podcast - Marketing for SMEs - Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

Metigy Podcast - Marketing for SMEs

02/14/20 • 37 min

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What you will learn in this episode

  • How to get your first sale for your business
  • How to craft your sales message that speaks to your ideal clients
  • How to influence people to want to interact with your brand and then eventually buy your products
  • The 10 critical steps in a sales conversation
  • Understand your pitch: Why you need to be able to pitch what you do with clarity
  • Saying what you do in a metaphor (picture it like this...) builds a deep connection
  • How to formulate sales metaphors for your business
  • Methods to overcome nerves when pitching
  • Conversations cause chemical reactions > how to understand the different chemical reactions that are occurring in our bodies at any time during sales conversations.
  • How a bit at that adrenaline does sharpen our minds
  • Why the most important thing in sales is our mindset
  • Why a mindset audit is a powerful tool in sales
  • Australia vs United States selling culture
  • How to sell through inspiration and not manipulation
  • How to learn a style of selling that matches your personality
  • The best way to learn from famous sales personalities like Jordan Belfort, Zig Ziglar and Grant Cardone
  • Lessons from comedians that can help you sell

Resources mentioned

"The first sale is always to yourself, and we've probably all heard that, but no one will ever buy from you unless you are completely sold on what you sell and your worth."

"You need to price in a way that falls within a window of expectation for people. We all were brought up to think that when we're paying a little bit more for something, it's more valuable and it's got more quality. So be at that higher end of expectation."

"According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Jerry Seinfeld

Northstar Martial Arts

Comedians in Cars Getting Coffee

Zig Ziglar

Jordan Belfort

Grant Cardone

Book Recommendations

Raving Fans: Revolutionary Approach to Customer Service by Ken Blanchard

Feel The Fear And Do It Anyway by Susan Jeffers

The Absolutely Critical Non-Essentials by Dr Paddi Lund

What business would you build on Mars?

This is a great question. You know what I'm going to do? When we get to Mars, everybody is going to feel like they're excited, but very quickly they're going to be homesick and missing their loved ones very badly. What I know to be true is that when you're feeling like that, you need to exercise and you need to feel like you belong and that you can build bonds with other people as quickly as possible. There's no better way to do that than for everybody to be exercising and having fun together.

I'm going to go back to my personal training days actually, and I'm going to get together and have everybody at the start of every day, we're all going to exercise together. We're going to have fun together. We're going to do programs for people that all match their personalities and their fitness levels, etc. It's going to give them that big endorphin hit every morning so that they can start to feel like they're a new community of people who are feeling more connected and bonded together because that will help them overcome their feelings of homesick and missing people that they love. I think having a daily dose of inspiration and feeling great is important, and I'm going to be the person who runs that. I'm going to market it. I'm going to do what I do very well and what I help our clients to do as well. It's going to take us two years to get to Mars.

Get in touch with Rachel

Rachel Bourke on LinkedIn

SalesSPACE

Special offer from Rachel

To take up the special SalesSPACE OFFER from Rachel, visit https://salesspa...

02/14/20 • 37 min

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