Marketers of the Universe: A digital marketing podcast

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships.

Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!
[00:00] Introductions

[01:12] How to build a high-performing digital marketing team

[10:54] Do you really need to spend time making your landing pages better?

[18:11] Spotify wrapped - how brands can use their own data to sell a story

[28:13] Is the 'traditional' MQL funnel broken?

[36:35] Wrap-up
A full transcript of this podcast is available on [web link]
Further reading

• Don't rely on quantitative metrics alone when reviewing marketing performance
• How to make reporting more valuable
• Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!
We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’.

The report surveyed 4000 knowledge workers across the UK, US, Canada, Australia and Germany to understand the pain points and potential of the inter-generational workplaces. It highlighted some of the stereotypes made of each generation, and raised the (slightly terrifying and definitely ageing) point that we will soon have five generations in the workforce!

The second half of the show sees Nasya moderating a debate between “the Batman and Robin of our digital team”, Ross and Michele, over whether Performance Max really takes performance... to the max. Do you want to entirely hand control of your campaign to Google, or is oversight better? Michele's data-driven defence goes head-to-head with Ross's scepticism about its opaque reporting and the risk of ad waste—yet neither shies away from revealing how CRM integration may be the key to unlocking P-Max's full potential.
Further reading

Digital Etiquette: Mind the generational gap

Google Ads Performance Max campaign template spreadsheet

What are Responsive Search Ads

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.

In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.

Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.

If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!

Listen to this episode on the Brew Digital website here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.

But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions? Join us as we unravel the implications and provide insights on how to navigate these changes effectively.
Also, we've had a 2025 glow-up! If you love the new podcast artwork, hit us up on socials and let us know! Instagram | LinkedIn
Listen to this episode on the Brew Digital website here

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.
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Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans. SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses.
Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be.
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Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop
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Further reading
How to choose the right marketing channel for your campaign
Elevate customer engagement through personalised content marketing
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
Meet Mark Bundle, a new host of Marketers of the Universe

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com