October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?

10/10/23 • 33 min

Marketers of the Universe: A digital marketing podcast

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode.

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.

[00:00] Introductions

[00:54] Remember who your post/email is for... HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]
Watch Esselunga's Peach advert here.
Further reading

Don't rely on quantitative metrics alone when reviewing marketing performance
How to make reporting more valuable
Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.

[00:00] Introductions

[00:54] Remember who your post/email is for... HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]
Watch Esselunga's Peach advert here.
Further reading

Don't rely on quantitative metrics alone when reviewing marketing performance
How to make reporting more valuable
Should you lean into nostalgia marketing for your next campaign?

See what we can do for you at brewdigital.com

Previous Episode

September: Streaming fatigue, repurposing content, and why does everyone hate GA4?

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!

Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?

[00:00] Introductions

[01:20] The beauty of repurposing content

[07:30] Consumers are overwhelmed by streaming choices

[13:26] Take a break: KitKat wants you to remember your password

[20:19] Imposter syndrome in marketing

[26:55] Everyone hates GA4

[32:49] Wrap-up

A full transcript of this podcast is available on [web link]
Further reading

Why you should be build repurposing content into your marketing strategy
Eight tips for effective content repurposing
The best alternatives to Google Analytics 4

See what we can do for you at brewdigital.com

Next Episode

November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships.

Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!
[00:00] Introductions

[01:12] How to build a high-performing digital marketing team

[10:54] Do you really need to spend time making your landing pages better?

[18:11] Spotify wrapped - how brands can use their own data to sell a story

[28:13] Is the 'traditional' MQL funnel broken?

[36:35] Wrap-up
A full transcript of this podcast is available on [web link]
Further reading

Don't rely on quantitative metrics alone when reviewing marketing performance
How to make reporting more valuable
Should you lean into nostalgia marketing for your next campaign?

See what we can do for you at brewdigital.com

Marketers of the Universe: A digital marketing podcast - October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?

Transcript

Michele Raffaelli00:00:00.179

Everyone of us as a microwave . A report is like a microwave . Your microwave has 30 programs , you only use one . So unless you read all these instructions , I'm not sending you a report anymore .

Haydn Woods-Williams00:00:15.320

Welcome to the latest edition of the Brew Digital Podcast . I'm Hayden Woods Williams , a digital marketer here at Brew . I'