The rise and fall of iconic brands, and busting digital marketing myths

07/31/24 • 33 min

Marketers of the Universe: A digital marketing podcast

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.

In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity.
Get involved!
Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:

Learn how to prioritise where to spend your marketing budget
Understand the planning stages that can help you reduce wasted spend
Debunk digital marketing myths that add confusion to your planning

Check our socials and brewdigital.com to learn more and sign up.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Learn how to prioritise where to spend your marketing budget
Understand the planning stages that can help you reduce wasted spend
Debunk digital marketing myths that add confusion to your planning

Check our socials and brewdigital.com to learn more and sign up.

See what we can do for you at brewdigital.com

Previous Episode

The power of good content marketing, and reporting your environmental impact

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.

Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.

This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!

Further reading

How to make reporting more valuable

How to choose the right marketing channel for your campaign

Elevate customer engagement through personalised content marketing

See what we can do for you at brewdigital.com

Next Episode

Google's cookie flip-flop, and the power of personal vs. corporate branding

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal branding and its impact on corporate reputation. Our head of digital marketing services, Rich Harper, spearheads a discussion with a panel of Brew Digital experts, including account manager Ciaran O'Neill, full stack developer Danica Walpole, and head of design Steph, who makes her maiden podcast appearance. Learn from real-world examples, such as NBC's innovative use of Snoop Dogg during the Olympics, and gain valuable insights into managing personal brands to enhance corporate image.
Tune in for actionable advice, engaging discussions, and a sprinkle of humour as we navigate the complexities of modern marketing. Don't forget to subscribe, leave a review, and share this episode with a friend or two!

Further reading:

Google abandons third-party cookie deprecation plans

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Meet Steph Smith, Head of Design at Brew Digital

See what we can do for you at brewdigital.com

Marketers of the Universe: A digital marketing podcast - The rise and fall of iconic brands, and busting digital marketing myths

Transcript

Mark Bundle00:00:01.629

Making people pay for the things they use, terrible

Tom Inniss00:00:15.532

Hello and welcome to the latest episode of marketers of the universe . My name is tom innes and I'm the copywriter at brew digital . It's a slightly shorter episode today , but I think you're still gonna love it . To kick off , mark is going on a trip down memory lane with Freya