Google’s March 2024 Core Update, and are things trending up for TikTok?

05/01/24 • 29 min

Marketers of the Universe: A digital marketing podcast

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.
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Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans. SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses.
Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be.
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Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop
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Further reading
How to choose the right marketing channel for your campaign
Elevate customer engagement through personalised content marketing
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
Meet Mark Bundle, a new host of Marketers of the Universe

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

See what we can do for you at brewdigital.com

Previous Episode

Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.
To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen!
Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!
Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop
Further reading

Meet Debbie, one of the new co-hosts of Marketers of the Universe

How to choose the right marketing channel for your campaign

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Essential v desirable: nailing the foundations of your marketing campaigns

Digital Etiquette: Mind the generational gap

See what we can do for you at brewdigital.com

Next Episode

Mental health awareness week, and accessibility in marketing

This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves...
For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.
In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.

Further reading

How to make your marketing more accessible

See what we can do for you at brewdigital.com

Marketers of the Universe: A digital marketing podcast - Google’s March 2024 Core Update, and are things trending up for TikTok?

Transcript

Debbie Gacutan-Jardim De Oliveira00:00:00.200

If you are a company that is focusing on younger generations , what you need to prepare for is that , eventually , because of their culture , because of the way that they consume content , the younger generations will also explore alternative platforms .

Haydn Woods-Williams00:00:18.280

Welcome to the latest episode of Marketers of the Univer