Marketers of the Universe: A digital marketing podcast - February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working

February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working

02/14/24 • 35 min

Marketers of the Universe: A digital marketing podcast

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.

After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...

We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.

Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!
Time codes

00:00 Introduction

01:34 Strategic approaches to Digital Marketing

09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?

18:22 Nobody wants your raw data!

25:12 Navigating remote working while keeping the team happy and motivated

34:25 - Wrap-up

Further Reading

How to choose the right marketing channel for your campaign

Essential v desirable: nailing the foundations of your marketing campaigns

The Power of Intercontinental Teams

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.

After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...

Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!
Time codes

00:00 Introduction

01:34 Strategic approaches to Digital Marketing

09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?

18:22 Nobody wants your raw data!

25:12 Navigating remote working while keeping the team happy and motivated

34:25 - Wrap-up

Further Reading

How to choose the right marketing channel for your campaign

Essential v desirable: nailing the foundations of your marketing campaigns

The Power of Intercontinental Teams

See what we can do for you at brewdigital.com

Previous Episode

January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year.

Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month.

[00:00] Introductions

[01:31] The basic marketing things you need to focus on when launching a website

[11:42] The Marketing Ins and outs of 2024

[23:23] Surreal Cereal, and CBA advertising

[33:54] How to keep your team motivated and tackle those January Blues

[46:06] Outro

Further reading

Essential v desirable: nailing the foundations of your marketing campaigns

See what we can do for you at brewdigital.com

Next Episode

Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.

The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to weigh up those options? Listen to find out!

We're also thrilled to announce a minor change to Marketers of the Universe that will provide you with more insights, more frequently! We're altering the podcast to focus on two topics instead of four, and will be releasing fortnightly instead of monthly. This means we have more time to delve into each topic, and ensure we can uncover the best tips for you to utilise in your own marketing strategy.

Enjoy!

See what we can do for you at brewdigital.com