November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
11/07/23 • 37 min
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships.
Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!
[00:00] Introductions
[01:12] How to build a high-performing digital marketing team
[10:54] Do you really need to spend time making your landing pages better?
[18:11] Spotify wrapped - how brands can use their own data to sell a story
[28:13] Is the 'traditional' MQL funnel broken?
[36:35] Wrap-up
A full transcript of this podcast is available on [web link]
Further reading
- Don't rely on quantitative metrics alone when reviewing marketing performance
- How to make reporting more valuable
- Should you lean into nostalgia marketing for your next campaign?
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships.
Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!
[00:00] Introductions
[01:12] How to build a high-performing digital marketing team
[10:54] Do you really need to spend time making your landing pages better?
[18:11] Spotify wrapped - how brands can use their own data to sell a story
[28:13] Is the 'traditional' MQL funnel broken?
[36:35] Wrap-up
A full transcript of this podcast is available on [web link]
Further reading
- Don't rely on quantitative metrics alone when reviewing marketing performance
- How to make reporting more valuable
- Should you lean into nostalgia marketing for your next campaign?
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Previous Episode
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it?
Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode.
The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop.
[00:00] Introductions
[00:54] Remember who your post/email is for... HINT: it isn’t you!
[08:46] Is reporting even worth it?
[17:40] The Peach: Esselunga’s advert that broke Italy
[24:47] Nostalgia marketing
[32:14] Wrap-up
A full transcript of this podcast is available on [web link]
Watch Esselunga's Peach advert here.
Further reading
- Don't rely on quantitative metrics alone when reviewing marketing performance
- How to make reporting more valuable
- Should you lean into nostalgia marketing for your next campaign?
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Next Episode
December: The not-Christmas Christmas special
The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings?
For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality.
Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024!
[00:00] Introductions
[01:13] Increasing engagement on social media
[09:10] B2B, B2B, B2H: are they really all that different?
[18:10] Christmas adverts!
[26:41] The growing importance of ephemeral content
[33:29] Wrap-up
A full transcript of this podcast is available on [web link]
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Marketers of the Universe: A digital marketing podcast - November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck
Transcript
So it's like if you ask someone , oh , let's go get a coffee , don't start asking them to marry you or go to like travel . It's just like , can I overkill it ? So just kind of stick to the point , let's just go get coffee and get it done .
Haydn Woods-WilliamsHello and welcome to the latest episode of Marketers of the Universe . My name
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