Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
11/13/24 • 39 min
Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.
In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.
Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.
If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”
Further reading
Q&A with Debbie Gacutan
Why you might consider WordPress over a bespoke website
Understanding the impact of the Automattic and WP Engine legal battle
Get a free social media review with insights from our experts
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.
In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.
Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.
If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”
Further reading
Q&A with Debbie Gacutan
Why you might consider WordPress over a bespoke website
Understanding the impact of the Automattic and WP Engine legal battle
Get a free social media review with insights from our experts
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Previous Episode
Email marketing mastery, and spine-tingling marketing horror stories
Welcome back, intrepid marketeers.
Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the power of precise audience segmentation. Mark dishes out practical advice on avoiding common pitfalls and shares tips on how to keep your email marketing engine running smoothly. Whether you're a seasoned professional or a curious newcomer, this episode promises insights that will sharpen your email strategy and elevate your marketing game.
But that's not all! Brace yourself for a rollercoaster ride through the marketing world's most spine-tingling horror stories. From GDPR compliance nightmares to influencer campaigns gone awry, we recount tales of marketing mishaps that are as enlightening as they are entertaining. Join us for laughs, lessons, and a few chills as we unravel the unpredictable twists and turns of the marketing world.
If you enjoyed this episode and you want more like it, hit subscribe, or go through our past episodes.
If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!
Further reading
- My email open rates were plummeting, here's how I turned it around
- Meet Mark Bundle, Senior Email Marketing Manager at Brew Digital
- How SaaS Product Managers can level up their email campaign?
Additional music
Spacial Harvest Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Next Episode
Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.
In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.
Did you know that a staggering 90% of organisations fail to execute their strategies effectively, and that nearly half of small to mid-sized B2B companies lack a marketing strategy altogether? Nobody likes to be a statistic, so make sure you listen to our Head of Digital Marketing, Rich Harper, to find out how to build and execute your digital marketing strategy quickly and efficiently.
Top tip: Your strategy needs to be a living, breathing document that evolves in sync with your business goals, ensuring every marketing move is both purposeful and impactful.
Then the marketers discuss something that's been bothering them for a while... the lack of originality in B2B marketing. Doesn't it feel like everybody is just copying each other nowadays? Chasing trends and fads for a moment of relevance without thinking about the wider contribution to your marketing efforts.
The team explores how drawing inspiration from outside your industry can lead to fresh, competitive ideas. With examples from trailblazers like SEMrush and Hootsuite, we demonstrate how strategic creativity and even embracing mistakes can bolster brand authenticity.
Tune in for a treasure trove of actionable tips and innovative ideas, designed to elevate your marketing strategy and keep your brand distinct in a fiercely competitive market.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Marketers of the Universe: A digital marketing podcast - Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
Transcript
and then he's lost complete control and in the meantime , all it's done is drawn attention to the fact that , you know , the most popular CMS on the internet , as I said , powered 40% of the internet
Tom Innissis essentially controlled by one man .
Haydn Woods-WilliamsHello and welcome to the latest episode
If you like this episode you’ll love
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