Let's Talk About Brand

It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive bullshit detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool.

Today we are having a fantastic conversation about how your brand's core beliefs drive the behaviors that in turn drive your brand.

Today’s guest is Tamsen Webster. Tamsen is part keynote speaker, part message strategist -- and all about building big ideas. She has combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.

Tune in as we talk about:

[00:00] Introductions

[03:12] What is a brand?

[04:29] What are some of those actions that companies take that give people these experiences that inform the brand impression?

[07:31] Are we expecting too much of brands today? Especially as we seem to anthropomorphize them so much more.

[17:16] How do brands really speak to their audience without it feeling like they are trying to hard to “fit in” with them?

[22:36] How can companies make sure that the actions they are taking to create their brand and impression are actually going to create that impression that they hope for?

[34:08] In conclusion, Tamson Webster, what question does your personal brand answer? How does it answer it? And what are your beliefs that drive what behaviors that drive what brand?

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

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One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)

So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).

Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.

Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.

Tune in as we talk about:

[03:29] How is Artificial Intelligence (AI) defined?

[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.

[11:36] How do you use the AI to know more about your audience?

[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?

[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?

[20:49] How is AI impacting SEO performance on content creation?

[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?

[27:07] What are three ways brands can get started using AI to help them with their branding efforts?

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Today on Let's Talk About Brand, we're talking about personal branding with Katie and Mario Marchese. Mario is better known as Mario the Maker Magician. He has been a magician for over 15 years, and he really breaks the mold!

Mario has been called “the greatest children's magician in the world” by magician David Blaine, who he's also toured the world with. He has taught his own special brand of Maker Magic to Murray the Muppet on Sesame Street. He has also done a whole ton of live programming with Make Magazine. Normally, he’s touring all over the place with his family and his co-adventurer, Katie Marchese.

Katie, in addition to being Mario's wife and keeping their personal life going, is also his manager, his co-adventurer, road trip buddy, and they've got their kids in on the action too!

Mario and Katie had been touring all over the country until March, when the pandemic abruptly canceled all performances. However, they’ve been able to continue their show in a different way. They’ve been broadcasting from their home, where they’ve designed a set in their very own attic!

The traditional image of a children's magician would probably include a tux, top hat, and a black cape with red lining. However, Mario has created his own aesthetic, which has a punk rock, steampunk, Vaudevillian feel. In a cover piece for MUM Magazine, writer Chloe Olewitz summed Mario up perfectly as, “magic’s punk rock Peter Pan philosopher.”

This episode was broadcast as a livestream on September 25, 2020. It has been edited from its original format.

***

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.

I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”

What I didn't do is really get into the nitty-gritty of how I built my professional presence.

So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.

In this episode:

• The beginning of Christine Gritmon Inc. in May 2016
• “Be visible doing the thing that you want to be known for doing”
• “Say yes to opportunities!”
• How I pivoted my personal brand
• “People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”
• Deciding who I was going to learn from
• Networking before, during, and after events
• “Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”
• “A slightly outdated tactic: I live-Tweeted events...”
• Becoming a conduit to information.
• Put yourself in the conversation and connect with others who are also part of that conversation
• Rebranding (again!) to personal branding
• “Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”
• “What worked in the US isn't going to work here...”
• “Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”
• “Don't be afraid to show up.”

Find Me:

Website

LinkedIn

Instagram

Facebook

YouTube

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

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It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.

Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.

Tune in as we talk about:

[00:00] Introductions

[02:21] Let’s clarify this, what is passive income (and what is it not)?

[06:45] What was Pat Flynn’s first entrepreneurial venture?

[4:24] Learn more about some of Pat’s income streams

[10:26] How did Pat start to build his personal brand?

[14:47] How did Pat move his personal brand into a company brand?

[21:46] Pat tells us about the development of Deep Pocket Monster.

[19:00] What does Kimmy look for in the brands that she wants to invest in?

[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.

[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.