Let's Talk About Brand
Christine Gritmon
Weekly conversations with experts to help YOU level up your personal brand.
New podcasts every Monday.
YouTube:
https://www.youtube.com/c/christinegritmoninc
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https://www.linkedin.com/showcase/lets-talk-about-brand/
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Top 10 Let's Talk About Brand Episodes
Goodpods has curated a list of the 10 best Let's Talk About Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Let's Talk About Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Let's Talk About Brand episode by adding your comments to the episode page.
Let's Talk About Brand with Fab Giovanetti
Let's Talk About Brand
11/27/24 • 47 min
Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!
On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.
Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!
Listen for:
- “Big Labrador energy”
- Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
- Becoming known via community events
- “I was kind of hiding behind the company because it was more about community, about others...”
- Alt Marketing School Podcast
- “I'm going to say the P word: ‘pandemic’”
- Sharing her journey as a founder and learning in public
- Becoming the go-to for marketing business support
- “Helping making marketing better for marketers”
- Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?
- “I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
- “The energy that I bring in is so essential to the school...I embody it by being an absolute doofhead.”
- Why systems are so essential
- Showing up
- The boundaries and overlaps between Fab and Alt Marketing School
- Becoming a fractional Chief Marketing Officer, and adding that to the mix
- The drive to help others
- What Fab truly delivers to people via Alt Marketing School
- How long ago were the 80s?
- Her husband’s fans
Find Fab:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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Let's Talk About Brand with Teresa Heath-Wareing
Let's Talk About Brand
12/09/24 • 49 min
The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.
I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.
In this episode:
- Teresa’s first personal brand as an employee
- “I basically started from fear and having my back up against the wall and knowing I need to make money...”
- “They sort of borderline stalked you!”
- What made people buy in to Teresa in the early days
- Learning from the experts
- Getting clients from speaking...then not getting clients from speaking
- Saying yes to opportunities
- “...doing the small stuff and working your way up to it”
- The Hustle: gift bags, selfies, and flying 5,000 miles for coffee
- Choosing what opportunities to say yes or no to
- Why marketing?
- Delivering empowerment
- Her sobriety journey and “Losing Parts Of Myself” podcast
- What she will and won’t share
Find Teresa:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
1 Listener
Let's Talk About Becoming the Brand with Jack Appleby
Let's Talk About Brand
10/02/23 • 36 min
Welcome to the Season 4 premiere of Let’s Talk About Brand!
I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.
If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.
I am excited to welcome Jack Appleby!
Tune in as we talk about:
[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.
[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Branding with Books with Mindy Gibbins-Klein
Let's Talk About Brand
10/16/23 • 38 min
Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let’s Talk About Building Your Brand Messaging with Kate DiLeo
Let's Talk About Brand
11/20/23 • 31 min
This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.
So that is, of course, what we are talking about today.
We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.
Tune in as we talk about:
[00:00] Welcome Kate DiLeo!
[02:10] How do you define brand?
[04:16] How did Kate start to build a SaaS (software as a service) brand technology?
[06:28] Are there differences in the approach to building a personal brand vs a company brand?
[08:00] What about B2B or B2C, is there a difference in the brand messaging there?
[09:50] How does a brand get the consumer to ask "Who am I?"
[12:05] Where does brand messaging fit in with your overall marketing content?
[14:44] What do brands need to have in order to have a strong brand message
[17:03] When did brands shift from being aspirational to being real and relatable?
[20:10] Let's talk about becoming a personal brand inside of an organization
[22:55] How did Kate start her personal brand?
[28:05] What is the most effective way to get your brand message out there?
[30:18] Catch up with Kate DiLeo
Contact Kate DiLeo
Website: https://katedileo.com/
Linkedin: https://www.linkedin.com/in/katedileo/
Instagram: https://www.instagram.com/katedileo/
Show Links
https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Big Branding for Small Business
Let's Talk About Brand
04/24/23 • 30 min
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes.
Listen in to learn:
[2:13] What does Erik do to help companies with their marketing and branding?
[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?
[6:59] How can smaller brands gain trust if they don’t have a large budget?
[8:41] What are some ways that smaller businesses can get press opportunities?
[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?
[12:09] What factors make a brand fun to work with at Hawke Media?
[13:47] What are some common factors that indicate that a company is primed for growth?
[15:47] When is the right time for a brand to outsource their marketing to an agency?
[17:16] Why is it better to hire an agency than to build an in-house marketing team?
[18:58] What other opportunities do big companies have access to that smaller companies might not have?
[21:58]What are some of the best ways that a brand can get ROI from social media?
[23:58] What can big brands and smaller brands learn from each other?
[25:41] What three things are most important when building a brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Building Your Own Unique Brand with Julie Cottineau
Let's Talk About Brand
09/04/20 • 28 min
Julie Cottineau from BrandTwist on building your unique personal brand.
This episode was broadcast as a livestream on September 4, 2020. It has been edited from its original format.
***
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Brand with Christine Gritmon
Let's Talk About Brand
03/16/25 • 25 min
I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.
I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”
What I didn't do is really get into the nitty-gritty of how I built my professional presence.
So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.
In this episode:
- The beginning of Christine Gritmon Inc. in May 2016
- “Be visible doing the thing that you want to be known for doing”
- “Say yes to opportunities!”
- How I pivoted my personal brand
- “People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”
- Deciding who I was going to learn from
- Networking before, during, and after events
- “Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”
- “A slightly outdated tactic: I live-Tweeted events...”
- Becoming a conduit to information.
- Put yourself in the conversation and connect with others who are also part of that conversation
- Rebranding (again!) to personal branding
- “Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”
- “What worked in the US isn't going to work here...”
- “Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”
- “Don't be afraid to show up.”
Find Me:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Brand with Mari Smith
Let's Talk About Brand
05/12/25 • 48 min
Anytime there's an update to Facebook (or even a rumored feature!), thousands hightail it to Mari Smith's profiles to see what she has to say about it.
But how did Mari establish such authority in the world of Meta marketing? How did she build her name professionally to become “the” Facebook guru? Why was Facebook the platform she chose to build her career on?
What did she do before Facebook⏤and what might she do after?
As with all good, aligned personal brands, the same motivating forces have guided Mari throughout her journey. Primary among those forces is her fascination with human relationships.
Relationships got her to the United States to begin with. Relationships enabled her to explore a variety of career paths. Relationships have always been the core of her interest in Facebook; she does love tech, but the thing that has always fascinated her most about Facebook is its power as a connection tool.
But as you'll hear, Mari's also looking more at the impact of social media on mental health, relationships, and society⏤for better and for worse.
This is definitely an interview that you have not heard Mari give before. We delve into her personal story, her varied professional background, and her unfiltered takes on Meta, marketing, and what’s next.
In this episode:
- Leaving Scotland for San Diego (with no money or job)
- Saved by the Cake!
- Bartering for legal help
- “From cakes to lawyers to a mobile disc jockey...”
- SEO Master
- “My love and my tech”
- “Mari, you, you can't be Miss Email Marketing, technology, internet and relationships⏤you gotta pick a lane!”
- Discovering Facebook
- Her first Facebook Marketing for Professionals course
- The power of early Facebook networking (and the DMs!)
- “I just love to teach and to explain!”
- Human Design and 10-year cycles
- “I'm going all in with this.”
- Mike Stelzner and Social Media Marketing World
- Why Mari has remained focus on organic social media
- Facebook vs. other platforms
- Mari’s current career transition
- “Mental wellness, mental health, and specifically, ironically, social media's impact and isolation and loneliness and depression...”
- “I just know how to market!”
- What has driven Mari in all phases of her life and career
- Why people trust her
- The public, the personal, and the private
Find Mari:
Mari Smith’s Superstars community
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Let's Talk About Branding and AI with Chris Carr
Let's Talk About Brand
10/09/23 • 31 min
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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FAQ
How many episodes does Let's Talk About Brand have?
Let's Talk About Brand currently has 91 episodes available.
What topics does Let's Talk About Brand cover?
The podcast is about Brand, Branding, Marketing, Podcasts and Business.
What is the most popular episode on Let's Talk About Brand?
The episode title 'Let's Talk About Brand with Fab Giovanetti' is the most popular.
What is the average episode length on Let's Talk About Brand?
The average episode length on Let's Talk About Brand is 35 minutes.
How often are episodes of Let's Talk About Brand released?
Episodes of Let's Talk About Brand are typically released every 7 days.
When was the first episode of Let's Talk About Brand?
The first episode of Let's Talk About Brand was released on Sep 4, 2020.
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