Let's Talk About Brand with Christine Gritmon

03/16/25 • 25 min

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.

I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”

What I didn't do is really get into the nitty-gritty of how I built my professional presence.

So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.

In this episode:

The beginning of Christine Gritmon Inc. in May 2016
“Be visible doing the thing that you want to be known for doing”
“Say yes to opportunities!”
How I pivoted my personal brand
“People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”
Deciding who I was going to learn from
Networking before, during, and after events
“Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”
“A slightly outdated tactic: I live-Tweeted events...”
Becoming a conduit to information.
Put yourself in the conversation and connect with others who are also part of that conversation
Rebranding (again!) to personal branding
“Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”
“What worked in the US isn't going to work here...”
“Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”
“Don't be afraid to show up.”

Find Me:

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.

I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”

What I didn't do is really get into the nitty-gritty of how I built my professional presence.

So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.

In this episode:

The beginning of Christine Gritmon Inc. in May 2016
“Be visible doing the thing that you want to be known for doing”
“Say yes to opportunities!”
How I pivoted my personal brand
“People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”
Deciding who I was going to learn from
Networking before, during, and after events
“Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”
“A slightly outdated tactic: I live-Tweeted events...”
Becoming a conduit to information.
Put yourself in the conversation and connect with others who are also part of that conversation
Rebranding (again!) to personal branding
“Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”
“What worked in the US isn't going to work here...”
“Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”
“Don't be afraid to show up.”

Find Me:

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Let's Talk About Brand with Teresa Heath-Wareing

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.

I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.

In this episode:

Teresa’s first personal brand as an employee
“I basically started from fear and having my back up against the wall and knowing I need to make money...”
“They sort of borderline stalked you!”
What made people buy in to Teresa in the early days
Learning from the experts
Getting clients from speaking...then not getting clients from speaking
Saying yes to opportunities
“...doing the small stuff and working your way up to it”
The Hustle: gift bags, selfies, and flying 5,000 miles for coffee
Choosing what opportunities to say yes or no to
Why marketing?
Delivering empowerment
Her sobriety journey and “Losing Parts Of Myself” podcast
What she will and won’t share

Find Teresa:

Instagram

teresaheathwareing.com

Your Dream Business podcast

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Let's Talk About Brand with Dani Wallace

Today's guest is The Queen Bee herself, Ms. Dani Wallace!

Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event.

She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.

Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “The Festoon Effect,” about what she does and the message she's spreading.

Dani definitely comes across as someone who is fully confident in the value of her own message and in her own authority to do what she's doing out here–but, as you'll hear, she's just like the rest of us deep down. She experiences self-doubt and energetic crashes. But she also recognizes the importance of the message she’s here on this earth to deliver, and the empowerment the sense of community she creates brings to others.

In this episode:

The council estates of Preston
Traveling the world as a performer
Call center training
Domestic abuse and homelessness with two children under the age of two
“Life is either going to continue happening to me or I'm going to happen to life.“
Gigging singer to early live-streamer (and mascara seller!)
“Show up, wise up, rise up”
Safety in success
Sharing her learnings
An “overnight success” 10 years in the making
Overcoming daily self-doubt
Creating what she needed most via The Big Festoon
“I’m really famous...”
Fly Anyway Foundation
Collaborations
Releasing her own film
Smashing the patriarchy
Telling your story while bringing actual value to the world
Creating that “joy space” that helps cement actual learning
Owning her origin story without leaning on it
The one thing about Dani’s energy you’d never guess!