Let's Talk About Brand Season 3 Finale with Pat Flynn

07/24/23 • 27 min

It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.

Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income.

Tune in as we talk about:

[00:00] Introductions

[02:21] Let’s clarify this, what is passive income (and what is it not)?

[06:45] What was Pat Flynn’s first entrepreneurial venture?

[4:24] Learn more about some of Pat’s income streams

[10:26] How did Pat start to build his personal brand?

[14:47] How did Pat move his personal brand into a company brand?

[21:46] Pat tells us about the development of Deep Pocket Monster.

[19:00] What does Kimmy look for in the brands that she wants to invest in?

[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.

[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Tune in as we talk about:

[00:00] Introductions

[02:21] Let’s clarify this, what is passive income (and what is it not)?

[06:45] What was Pat Flynn’s first entrepreneurial venture?

[4:24] Learn more about some of Pat’s income streams

[10:26] How did Pat start to build his personal brand?

[14:47] How did Pat move his personal brand into a company brand?

[21:46] Pat tells us about the development of Deep Pocket Monster.

[19:00] What does Kimmy look for in the brands that she wants to invest in?

[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.

[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Let's Talk About Branding from Within with Kimmy Scotti

Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands.

Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements of her brand are, and what she looks for as an investor.

Today’s guest is Kimmy Scotti. She is the co-founder of Fig.1, a serial entrepreneur and venture capitalist, is a self-ascribed skincare obsessive. She is also a founding partner at 8VC where she focuses on consumer and healthcare investments.

Tune in as we talk about:

[00:00] Introductions

[03:34] On a personal level, what are some brands that were part of Kimmy’s earliest experiences with brand affinity?

[05:43] Kimmy tells us about the accidental way she started her jewelry business at the age of 15.

[10:01] How did Kimmy become an investor and start 8VC?

[14:23] When you are highly creative how do you learn when to step in or stay out of a brand you are investing in?

[16:21] How does Kimmy advise on brands that are not in her area of expertise?

[19:00] What does Kimmy look for in the brands that she wants to invest in?

[22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like.

[28:22] Kimmy gives three pieces of advice to someone looking to build a new brand.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Let's Talk About Becoming the Brand with Jack Appleby

Welcome to the Season 4 premiere of Let’s Talk About Brand!

I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.

If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.

I am excited to welcome Jack Appleby!

Tune in as we talk about:

[00:00] Introductions

[01:43] Welcome Jack Appleby!

[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.

[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?

[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?

[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?

[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?

[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?

[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?

[34:13] What three things does Jack recommend you do to grow your LinkedIn community?

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

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