Let's Talk About Branding with Books with Mindy Gibbins-Klein
10/16/23 • 38 min
Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Let's Talk About Branding and AI with Chris Carr
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Let's Talk About Social Selling with Tim Hughes
How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone.
But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a strong personal brand.
Tim talks to us about how people are buying from people which means that ultimately they are buying from people that they know, like, and trust (shout out to Bob Berg). So it's our goal to show the world that we are not just another sales person and we are going to do that by leveraging social media. And Tim will give us some ideas on how we can do that.
Tune in as we explore:
[00:00] Welcome Tim Hughes
[03:31] What is the problem with the approach that most people make with sales today? And how can that be solved?
[07:12] What should your personal brand (on social media) look like? How does having a personal brand work with or replace a buyer's need to search for information? Why do we trust people's opinions over research (in some cases)?
[15:49] People want an experience that is rent-free. Meaning that they want to connect with you, but not end up in a funnel or a sales cycle. So how can companies position their salespeople in a way that their customers go to them and not directly to the company?
[21:32] What kind of content should you be using to create a strong personal brand primed for social selling?
[26:55] How can companies create programs that encourage the development of personal brands?
[29:02] What are Tim’s thoughts about using email lists? And how can you protect your brand from the constant changes in social media platforms?
[34:20] Can this approach be scalable? And should it be?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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