Let's Talk About Branding and AI with Chris Carr
10/09/23 • 31 min
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!)
So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).
Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader specifically in AI and is the co-founder and head of Farotek, a digital marketing agency that really has leveraged AI and AI's impact on SEO.
Today we are diving into AI and branding. I'm big on personal branding, but as we discussed today, when it comes to AI, you get out what you put in. We talk about how you can use AI as a partner and as a tool that does not replace the human side. We're also going to get into some big issues right now with the fast growth of AI regarding what content can be used to train the AI, how thought leaders can approach it, and how it changes the rules of the game when it comes to SEO.
Tune in as we talk about:
[03:29] How is Artificial Intelligence (AI) defined?
[05:18] Can AI be trained to sound like you and your brand? What is the best way to train it? Is AI a utility for my brand? Chris tells us what chat priming is and the right and wrong ways to do it.
[11:36] How do you use the AI to know more about your audience?
[13:21] We all know that the information found on the internet is not reliable. So what information is being fed into these AI tools to teach them? Can we rely on it?
[17:34] Can we protect our thought leadership from feeding the AI and eventually from informing our competition?
[20:49] How is AI impacting SEO performance on content creation?
[23:08] Chatbots are a rudimentary AI. Some things that Chris has seen would blow your mind![25:31] Will AI replace humans?
[27:07] What are three ways brands can get started using AI to help them with their branding efforts?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Let's Talk About Becoming the Brand with Jack Appleby
Welcome to the Season 4 premiere of Let’s Talk About Brand!
I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way.
If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen to love how he shows up with a point of view that he can back up with experience.
I am excited to welcome Jack Appleby!
Tune in as we talk about:
[00:00] Introductions
[01:43] Welcome Jack Appleby!
[04:41] When working to build a personal brand, freely share your insights to build a community that will help you establish a strong personal brand.
[06:21] How did Jack develop from a horribly socially anxious kid to leading a community of followers who feel connected to him?
[08:48] What was the moment when Jack realized what he was building could create bigger opportunities for himself (and the companies he worked for)?
[15:02] Jack never started out to be a content creator; when was he ready to take the leap and become one?
[17:22] How did Jack have the confidence to take over Future Social from Morning Brew?
[23:23] The internet can be a terrible place, so how does Jack prevent it from holding him back? What advice does he have for younger marketers who are starting to build their brands on social media?
[25:59] Jack Appleby: Basketball Star? What lessons has Jack brought with him to build a completely different kind of audience?
[34:13] What three things does Jack recommend you do to grow your LinkedIn community?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Let's Talk About Branding with Books with Mindy Gibbins-Klein
Have you ever wanted to write a book?
This week’s episode has the goods on personal branding and book publishing.
If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?
Mindy Gibbins-Klein, a.k.a. The Book Midwife, has helped hundreds of people get their books out of their heads and onto the page⏤and ideally, into the hands of people who can benefit from those books and from those ideas. Mindy is the author of "The Thoughtful Leader," and that title really sums up the various work that she does⏤not only in book coaching, but in leadership consulting as well.
Tune in as we chat about:
[01:42] Is publishing easier or harder these days?
[06:18] Where should people be personally or professionally before they decide to write a book, especially as it relates to a personal brand?
[08:59] Is there a good (or bad) reason to write a book? What should your motivators be?
[10:39] What are some ways that writing a book can be part of an overall personal branding strategy?
[16:51] What commonalities are seen in books that are well-leveraged within personal brands?
[28:18] How did writing a book impact Mindy's own career?
[33:37] What are some things you should consider before starting to write your book?
Contact Mindy Gibbins-Klein
Book Midwife - https://bookmidwife.com/
MindyGK - https://mindygk.com/
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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