Let's Talk About Big Branding for Small Business
04/24/23 • 30 min
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes.
Listen in to learn:
[2:13] What does Erik do to help companies with their marketing and branding?
[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?
[6:59] How can smaller brands gain trust if they don’t have a large budget?
[8:41] What are some ways that smaller businesses can get press opportunities?
[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?
[12:09] What factors make a brand fun to work with at Hawke Media?
[13:47] What are some common factors that indicate that a company is primed for growth?
[15:47] When is the right time for a brand to outsource their marketing to an agency?
[17:16] Why is it better to hire an agency than to build an in-house marketing team?
[18:58] What other opportunities do big companies have access to that smaller companies might not have?
[21:58]What are some of the best ways that a brand can get ROI from social media?
[23:58] What can big brands and smaller brands learn from each other?
[25:41] What three things are most important when building a brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.
I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes.
Listen in to learn:
[2:13] What does Erik do to help companies with their marketing and branding?
[4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage?
[6:59] How can smaller brands gain trust if they don’t have a large budget?
[8:41] What are some ways that smaller businesses can get press opportunities?
[11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that?
[12:09] What factors make a brand fun to work with at Hawke Media?
[13:47] What are some common factors that indicate that a company is primed for growth?
[15:47] When is the right time for a brand to outsource their marketing to an agency?
[17:16] Why is it better to hire an agency than to build an in-house marketing team?
[18:58] What other opportunities do big companies have access to that smaller companies might not have?
[21:58]What are some of the best ways that a brand can get ROI from social media?
[23:58] What can big brands and smaller brands learn from each other?
[25:41] What three things are most important when building a brand?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Let's Talk About Branding a Micro-Niche with Melissa LuVisi
This week's topic is definitely one that is very relevant to a lot of brands, which is branding a micro-niche. This will be especially relevant if you are in B2B or tech or something similar. In the case of a micro niche, your audience is hyper-targeted and much smaller in size. This can make designing your branding and marketing more difficult than it would be for larger niches that have thousands or hundreds of thousands in their potential market. Today’s guest is going to show us how she has taken her experience in branding and marketing large B2C companies and applied it to a B2B micro niche.
Melissa LuVisi, the Chief Strategy Officer at tab32. tab32 is the leading innovator of dental practice management technology.
Listen in to learn:
[2:19] What has been Melissa's interesting career journey?
[4:05] What does a strategy office do?
[5:12] How did Melissa transition from larger niches into the micro-niche of dental practitioners?
[7:48] How do you build a following for a micro-niche?
[9:48] What has been her strategy behind the frequent rebranding?
[12:27] Where did Melissa first start when she started branding a micro-niche?
[17:07] What is the difference between marketing a large B2C niche and a B2B micro-niche?
[19:40] What does Melissa believe is the next thing that companies should lean into to get their brand out there?
[23:51] What are some things that bigger companies might learn from smaller ones and smaller companies could learn from the bigger ones about branding?
[26:47] What can B2C and niche B2B learn from each other as well?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Let's Talk About Leveraging PR for Brands
You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand.
So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands.
We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities.
I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition.
So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts.
[0:00] Introductions
[2:50] What does it mean when someone says “get your brand ‘out there’”?
[4:01] What is the role of PR? And how is it different from marketing?
[5:22] Who does a PR campaign focus on?
[7:11] What do brands need to have in place to take full advantage of a PR campaign?
[8:58] How can PR and marketing work together to promote your brand?
[11:22] What PR activities should you focus on (when even the PR expert hates press releases!)?
[13:25] Do influencers play into a PR campaign?
[15:19] How can events be leveraged effectively to market your brand?
[19:50] Should your brand consider events as part of their marketing?
[19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time?
[23:28] How does storytelling factor into a PR campaign?
[25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR?
Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat
Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!
Listen to Let's Talk About Brand on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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