Let's Talk About Brand with Fab Giovanetti

11/27/24 • 47 min

1 Listener

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!

On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.

Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!

Listen for:

“Big Labrador energy”
Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
Becoming known via community events
“I was kind of hiding behind the company because it was more about community, about others...”
Alt Marketing School Podcast
“I'm going to say the P word: ‘pandemic’”
Sharing her journey as a founder and learning in public
Becoming the go-to for marketing business support
“Helping making marketing better for marketers”
Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?
“I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
“The energy that I bring in is so essential to the school...I embody it by being an absolute doofhead.”
Why systems are so essential
Showing up
The boundaries and overlaps between Fab and Alt Marketing School
Becoming a fractional Chief Marketing Officer, and adding that to the mix
The drive to help others
What Fab truly delivers to people via Alt Marketing School
How long ago were the 80s?
Her husband’s fans

Find Fab:

Instagram

fabgiovanetti.com

altmarketingschool.com

Fab's Books!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!

Listen for:

“Big Labrador energy”
Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
Becoming known via community events
“I was kind of hiding behind the company because it was more about community, about others...”
Alt Marketing School Podcast
“I'm going to say the P word: ‘pandemic’”
Sharing her journey as a founder and learning in public
Becoming the go-to for marketing business support
“Helping making marketing better for marketers”
Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School?
“I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
“The energy that I bring in is so essential to the school...I embody it by being an absolute doofhead.”
Why systems are so essential
Showing up
The boundaries and overlaps between Fab and Alt Marketing School
Becoming a fractional Chief Marketing Officer, and adding that to the mix
The drive to help others
What Fab truly delivers to people via Alt Marketing School
How long ago were the 80s?
Her husband’s fans

Find Fab:

Instagram

fabgiovanetti.com

altmarketingschool.com

Fab's Books!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Let's Talk About Brand with Christina Garnett

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends."

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways.

Listen and learn:

Community as a response to COVID-era isolation
The Tweet
Why it hit
Not overthinking it
Continuing to keep it real
Haters gonna hate
Pre-Tweet career
Pandemic
Medium article
Burnout, vulnerability, reaching out and getting known
Why people wanted her
Being a connector
Data driven strategy
The voice of the community
Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship
Deciding not to become an influencer
Creating her own job title
What drives Christina
Why companies need community
What Christina specifically brings to the table
The personal and the professional

Find Christina:

Twitter

Pre-order her book!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Let's Talk About Brand with Ophira Edut

You know I love having a chance to speak with non-marketers!

(Then again, is there truly such a thing in the world of personal branding?)

Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.

The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!

Hear about: