IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Dominick Sirianni
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Top 10 IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email Episodes
Goodpods has curated a list of the 10 best IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email episode by adding your comments to the episode page.
043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
08/23/15 • 17 min
Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.
010: IMA Today 24 Sept 14
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
09/24/14 • 4 min
Latest updates from the morning of Day 1 of Impact14. Impact is the digital marketing conference of the year.
076: The Secrets of Marketing Automation with Kevin Bobowski
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
04/13/16 • 31 min
Quote:
“The CMO has quickly become a general manager.” - Kevin Bobowski
Guest:
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Company:
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:
- How Marketing Automation can revolutionize your business.
- His unusual path to becoming a CMO.
- What Act-On does as a company.
- The advantages of being a last mover.
- What to look for when considering a marketing automation software.
- The evolution of the CMO role.
Resources:
A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
10/05/16 • 11 min
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos
In This Episode:
- What makes a great leader? [2:11]
- Briana's biggest advice to young women [3:40]
- Briana's background as a teacher in the nonprofit world [4:15]
- How Briana has used networking to solve specific problems [7:20]
Resources: [email protected] www.thebuzzbrand.com
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
07/25/16 • 46 min
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
07/12/16 • 29 min
In This Episode:
- What Keith is working on at Enclave for the Las Vegas area [3:09]
- Why Vegas is a faster growing music destination than Nashville [4:50]
- The opportunity he saw that lead to creating Enclave [6:10]
- How technology has affected the music industry [8:08]
- One of the biggest issues he faces when setting up venues [12:08]
- The preparation required to build Enclave's team prior to launch [16:27]
- The differences and challenges working in Vegas [17:31]
- The technology required to create brand experiences in Vegas [20:25]
092 - IMPACT16 Content Across Platforms All
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
10/16/16 • 57 min
Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00]
Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."
097 - The Power of Email Marketing with Sean Shoffstall
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
11/23/16 • 47 min
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
- Sean's role at Mapp Digital and the makeup of his team [5:20]
- Why they perform consumer surveys [8:15]
- Why the 18-35 group still prefers email [18:09]
- How retailers have used their engagement platform to drive results [19:23]
- The big mistakes companies are making [27:37]
- Who out there is doing this well? [35:30]
- What you can apply to your own business [40:08]
Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall
"We've been doing this marketing thing for a really long time." - Sean Shoffstall
Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.
Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Connect: Sean Soffstall
https://www.linkedin.com/in/shoffstall
Mapp Digital
https://www.linkedin.com/company/mapp-digital www.mapp.com
085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
06/14/16 • 22 min
In This Episode:
- The common thread between all of the roles he plays.
- Why pop ups are annoying and what you can do about it.
- His thoughts on the upcoming Twitter changes.
- What he’s putting together for his next book.
- His best piece of advice for becoming an author.
Quote: “I write my books in pieces through the blog posts I create.” - Christoph Trappe
083 - Three Ways to Drive Revenue With Images Webinar
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
06/01/16 • 5 min
Watch the webinar:
http://bit.ly/imaleadervideo
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FAQ
How many episodes does IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email have?
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email currently has 96 episodes available.
What topics does IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email cover?
The podcast is about Social, Marketing, Leadership, Entrepreneur, Facebook, Podcasts, Education, Digital, Internet, Business and Mobile.
What is the most popular episode on IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email?
The episode title '096 - The Importance of Customer Experience with Catherine Blackmore' is the most popular.
What is the average episode length on IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email?
The average episode length on IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email is 24 minutes.
How often are episodes of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email released?
Episodes of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email are typically released every 7 days.
When was the first episode of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email?
The first episode of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email was released on Sep 14, 2014.
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