IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email - 076: The Secrets of Marketing Automation with Kevin Bobowski

076: The Secrets of Marketing Automation with Kevin Bobowski

04/13/16 • 31 min

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Quote:

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

How Marketing Automation can revolutionize your business.
His unusual path to becoming a CMO.
What Act-On does as a company.
The advantages of being a last mover.
What to look for when considering a marketing automation software.
The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

Quote:

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Company:

In This Episode:

How Marketing Automation can revolutionize your business.
His unusual path to becoming a CMO.
What Act-On does as a company.
The advantages of being a last mover.
What to look for when considering a marketing automation software.
The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

Previous Episode

075: The Power of Addressable TV with Brienna Pinnow (Part 2)

“At the end of the day, TV is still king.” - Brienna Pinnow

Guest:

Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.

Company:

For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.

In This Episode:

How does Experian Marketing Services differ from Experian?
Why is Addressable TV such a hot topic?
How does coordination between TV and other channels improve purchase intent?
The truth about cord cutters and the state of the industry.
How TV advertising has changed with Addressable TV
How exactly does Addressable TV Work?
How you can use Addressable TV to track your return on ad spend

Next Episode

077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1

“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah

In This Episode:

How Aseem launched his first business “scriptopia”.
What it was like managing Microsoft’s Facebook presence in the early days.
What his company, Uptown Treehouse, does for clients.
The “aha” moment that lead to Socedo.
Why a “broadcast” approach doesn’t work with social.
Why Socedo’s logo is a penguin.

Guest:

Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.

Company:

Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.