089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
07/25/16 • 46 min
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
Previous Episode
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad
In This Episode:
- What Keith is working on at Enclave for the Las Vegas area [3:09]
- Why Vegas is a faster growing music destination than Nashville [4:50]
- The opportunity he saw that lead to creating Enclave [6:10]
- How technology has affected the music industry [8:08]
- One of the biggest issues he faces when setting up venues [12:08]
- The preparation required to build Enclave's team prior to launch [16:27]
- The differences and challenges working in Vegas [17:31]
- The technology required to create brand experiences in Vegas [20:25]
Next Episode
090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni
In This Episode:
- How education and Hollywood are similar [3:25]
- Why video is the place to be [4:15]
- How you may be losing more than a quarter of your webinar registrants [6:45]
- How to approach content creation [8:11]
- Top three takeaways [9:30]
Resources: [email protected]
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