IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email - 043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling

043: Greater Purpose Project Founder Lauren Burgoyne on Authentic Storytelling

08/23/15 • 17 min

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Lauren Burgoyne has had a career as an on camera broadcast journalist. She’s also the founder of the Greater Purpose Project – a nonprofit focused on telling the stories of great people in our communities. Today she shares her insights as an IMA member focused on using celebrity to help amplify stories important to her and her organization.

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042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and Impact15

IMA Founder and Chairman Sinan Kanatsiz joins us to talk about the history of the IMA and the upcoming Impact15 conference in Las Vegas.

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044: Mark Organ, Founding CEO Of Eloqua and Founder of Influitive on Advocacy Marketing

As the founding CEO of Eloqua – which is now part of the Oracle Marketing Cloud – Mark Organ has been developing tools related to #modern #marketing for decades. Mark shares his experiences with Eloqua and his most recent company, Influitive. Mark’s opinions on the future of our industry can’t be missed.