IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email - 097 - The Power of Email Marketing with Sean Shoffstall

097 - The Power of Email Marketing with Sean Shoffstall

11/23/16 • 47 min

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:

Sean's role at Mapp Digital and the makeup of his team [5:20]
Why they perform consumer surveys [8:15]
Why the 18-35 group still prefers email [18:09]
How retailers have used their engagement platform to drive results [19:23]
The big mistakes companies are making [27:37]
Who out there is doing this well? [35:30]
What you can apply to your own business [40:08]

Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall

"We've been doing this marketing thing for a really long time." - Sean Shoffstall

Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.

Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Connect: Sean Soffstall

https://www.linkedin.com/in/shoffstall

Mapp Digital

https://www.linkedin.com/company/mapp-digital www.mapp.com

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:

Sean's role at Mapp Digital and the makeup of his team [5:20]
Why they perform consumer surveys [8:15]
Why the 18-35 group still prefers email [18:09]
How retailers have used their engagement platform to drive results [19:23]
The big mistakes companies are making [27:37]
Who out there is doing this well? [35:30]
What you can apply to your own business [40:08]

Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall

"We've been doing this marketing thing for a really long time." - Sean Shoffstall

Connect: Sean Soffstall

https://www.linkedin.com/in/shoffstall

Mapp Digital

https://www.linkedin.com/company/mapp-digital www.mapp.com

Previous Episode

096 - The Importance of Customer Experience with Catherine Blackmore

Notable Sections:

Catherine's background and role at Oracle Marketing Cloud [1:47]
Why it's important to work directly with customers [4:30]
Here approach to helping customers [8:03]
How to differentiate your company with a culture of customer experience [12:23]
Catherine's personal experience with churn as a customer [18:18]
How brands can develop a greater sense of intimacy with their customers [26:45]

Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore

"Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore

Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers.

Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves

Connect: LinkedIn Twitter