010: IMA Today 24 Sept 14

09/24/14 • 4 min

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Latest updates from the morning of Day 1 of Impact14. Impact is the digital marketing conference of the year.

Latest updates from the morning of Day 1 of Impact14. Impact is the digital marketing conference of the year.

Previous Episode

009: IMA Today 22 Sept 14

Internet Marketing Association members get the latest updates on Impact14 – the IMA annual digital marketing conference going on this week in fantastic Las Vegas! We’ll give you a brief update on Apple’s latest product launch and introduce you to Justin Klein. Justin’s an IMA member whose firm helps marketing professionals save themselves from the liability of managing the agency’s 401k.

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006: Michael Lummus: Designing Better Experiences Through ‘Paid’ and ‘Owned’ Integration

Michael Lummus leads Digital Marketing strategy for Teradata. Teradata is a giant in the field of marketing optimization. The company works with 10,000 professionals across 43 countries helping organizations collect, integrate, and analyze all of their data so they can know more about their customers and do more of what’s really important. Teradata’s marketing and analytic applications—available on premise or in the cloud – leverage data to improve marketing effectiveness, determine profitability, and forecast demand.