#2 Elias Rubel: B2B Marketing expert on what is on the cutting edge of marketing.
12/21/20 • 42 min
Please tell us your favorite part or quote in the comments section.
Outline of the showElias introduction [:41]How does Elias apply his Charlton background to B2B strategy [1:30]Exciting things in B2B marketing [2:30]Decision-making marketing [4:10]Why is authentic marketing more prevalent [9:50]Elias projections of 2nd and 3rd order effects of the pandemic [11:35]What patterns of what companies are doing wrong [13:40]How to validate marketing messaging is working [15:00]Communication cadence with different parts of the Go-To Marketing team[17:10]How rev-op is an essential part of Go To Market [19:44]How to start aligning marketing and sales and what metrics matter [22:00]How Elias developed different mental frameworks [24:00]How to think about recruitment? [27:20]What habits and process help Elias in his day to day [30:10]Recommendations [34:48]Advice [36:56]Last Message for listener [38:10]People mentionedDavid CancelConnor Drake Marc BenioffStuff MentionedDropboxCalmGongDriftMindmaven Grain Descript Marc Benioff - Raising awareness on social issues. (North Carolina bathroom issue).
Please tell us your favorite part or quote in the comments section.
Outline of the showElias introduction [:41]How does Elias apply his Charlton background to B2B strategy [1:30]Exciting things in B2B marketing [2:30]Decision-making marketing [4:10]Why is authentic marketing more prevalent [9:50]Elias projections of 2nd and 3rd order effects of the pandemic [11:35]What patterns of what companies are doing wrong [13:40]How to validate marketing messaging is working [15:00]Communication cadence with different parts of the Go-To Marketing team[17:10]How rev-op is an essential part of Go To Market [19:44]How to start aligning marketing and sales and what metrics matter [22:00]How Elias developed different mental frameworks [24:00]How to think about recruitment? [27:20]What habits and process help Elias in his day to day [30:10]Recommendations [34:48]Advice [36:56]Last Message for listener [38:10]People mentionedDavid CancelConnor Drake Marc BenioffStuff MentionedDropboxCalmGongDriftMindmaven Grain Descript Marc Benioff - Raising awareness on social issues. (North Carolina bathroom issue).
Previous Episode
#1 Ryan Williams - Co-Founder, Producer, and Executive Coach on questions that lead to optimizing experience.
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Disclaimer: "The opinions and thoughts of the guest and Walter Pape are of their own and do not represent Zoom." Shownotes: Why starting Churro Media and the story behind the documentary, “Outside the Valley” [:50]Ryan sharing how talking to Founders outside of the USA was the catalyst to Churro Media [5:50]Observations from working internationally and effects of COVID-19 on fundraising [8:57]How VC’s are approaching this time between early stage vs late stage bets [10:20]Vintage of Startups that will come from COVID-19 [11:20]Ryan’s background in advising and VP of Sales : [13:30]Why you should write out your sells process [15:05]What does your buyer say when you are not in the room? [16:05]How writing your sales process allows you to create experiments as a Founder [16:56]Advice for sales reps to stand out [17:30]How writing out your sales process helps you identify what type of rep you should hire [18:20]How writing out your sales process as a rep prepares you for running your book as a entrepreneur [19:25]Why finding pattern matching matters [20:30]What it takes to become an expert [23:55]How it applies as a sales rep [25:00]Examples of meta questions that Ryan coaches on [28:38]Ryan ties meta questions with a story about a big career decision and an observation by his wife. [29:42]How Ryan created his perfect day [31:00]Questions to answer to optimize for the best experience [34:40]Interview questions to ask to identify fit [35:00]A question that reveals bias and reveals what people care about - [36:00]Message for the listeners [37:45]People Mentioned:Hunter WeeksBen WitteMalcom GladwellEdward AbbeySuresh KhanaStuff Mentioned:InVision AdRollRecessOutliers Guns and Ammo MagazineEA
Next Episode
#3 Gabrielle "GB" Blackwell: Being Authentic and framework to build/optimize a segment
Show notes:
Professional Journey [:55]Expanding on being a CEO [2:00]Building SDR Organizations [3:51]Going from Adhoc to capability [5:30]Describing what data to look at [10:00]Thoughts on onboarding and managing remotely [11:46]Mental framework on coaching [14:58]Building Trust [17:01]The time when something didn’t work [20:01]Evaluating Operations Excellence [24:42]Breaking down ideas [28:02]Lessons learned from family [34:30]Mentors and resources [40:02]Personal development [43:02]Advice on career [46:00]Last message [49:50]Stuff Mention:GongCloudwordsAct-On SoftwareCloudability Infutor Data SolutionsCapability MatrixPathlightRevenue Collective John Gilman Kevin Dorsey
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