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Outline of the show
Elias introduction [:41]How does Elias apply his Charlton background to B2B strategy [1:30]Exciting things in B2B marketing [2:30]Decision-making marketing [4:10]Why is authentic marketing more prevalent [9:50]Elias projections of 2nd and 3rd order effects of the pandemic [11:35]What patterns of what companies are doing wrong [13:40]How to validate marketing messaging is working [15:00]Communication cadence with different parts of the Go-To Marketing team[17:10]How rev-op is an essential part of Go To Market [19:44]How to start aligning marketing and sales and what metrics matter [22:00]How Elias developed different mental frameworks [24:00]How to think about recruitment? [27:20]What habits and process help Elias in his day to day [30:10]Recommendations [34:48]Advice [36:56]Last Message for listener [38:10]People mentionedDavid CancelConnor Drake Marc BenioffStuff MentionedDropboxCalmGongDriftMindmaven Grain Descript Marc Benioff - Raising awareness on social issues. (North Carolina bathroom issue).