Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
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Top 10 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Episodes
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100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
04/12/24 • 16 min
In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.
Main Discussion Points:
- The importance of "no agenda marketing" and how it builds brand loyalty
- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email
- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%
- Example of effective "no agenda" emails from ShopBop eCommerce brand
Here is your reminder: Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!
Ep. 300- Ask Us ANYTHING❓INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
04/02/25 • 9 min
In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!
BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com
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Best Moments:
(01:51) Marketing question about why a spring cleaning campaign isn't performing well
(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing
(03:51) Data showing emails mentioning future dates have 22% higher open rates
(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant
(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments
(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally
(08:37) Promotion of GuruConference.com, a free virtual email marketing event
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MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.
In The Loyalty Program Optimization Guide you will learn:
- Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
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- Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.
Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
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Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
04/26/24 • 28 min
In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.
Best Moments:
(01:06) Alex Lieberman on building a content subscription business
(02:12) Improving email newsletters: insights from an email expert
(04:17) The value of email newsletters for B2B SaaS
(06:09) Making email newsletters engaging for non-product companies
(07:51) The importance of investing in quality content for business growth
(11:19) Copywriting as a Service for companies and marketers
(14:03) Building a personal brand from scratch
(17:33) Creating compelling content for credibility and networking
(20:14) Creating a content strategy for Linda Boff at GE
(23:12) Creating personalized content for niche audiences
(25:05) Discussion on trashy TV shows and reality TV
(26:47) Building successful companies through content marketing
Guest Bio:
Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.
Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.
Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/
Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled?
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
05/14/24 • 7 min
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
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Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
05/22/24 • 9 min
In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.
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Best Moments:
(01:48) Myth busting in email marketing can improve conversion rates by 30% on average
(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations
(03:21) Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation
(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive
(04:35) Grammarly overcomes the myth that they're only used by students
(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
05/24/24 • 25 min
In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.
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Best Moments:
(05:02) What is a marketing flywheel and how can it help you?
(07:55) Practical example of a flywheel
(15:42) Maintaining culture with a 300+ person remote team
(20:08) How often do people on stage screw up?
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Guest Bio:
Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company]
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
06/14/24 • 23 min
In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.
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Best Moments:
(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent
(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually
(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews
(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job
(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale
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Guest Bio:
Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
06/28/24 • 13 min
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.
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Best Moments:
(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing
(03:13) Email open rates expected to drop 2-3% each week as election approaches
(03:44) Newsletter click-through rates could drop 25% one month before election
(05:48) Need to examine where online ads are running to avoid adjacency to divisive content
(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
04/09/25 • 13 min
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.
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Best Moments:
(01:04) Marketing with zero budget question from Jake in Springdale, Utah
(03:37) Using direct messaging strategies to market without a budget
(04:46) Leveraging email signatures as a free marketing tool
(05:20) Engaging in relevant online communities at no cost
(05:42) Creating swap partnerships with non-competitors
(06:14) Increasing social media posting frequency
(07:28) Implementing a referral strategy with existing clients
(08:11) Sponsor message for Marigold email platform
09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)
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Register here: www.GuruConference.com
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AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
04/02/24 • 6 min
In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.
Main Discussion Points:
- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.
- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.
- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.
REMINDER! Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/
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FAQ
How many episodes does Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold have?
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold currently has 371 episodes available.
What topics does Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold cover?
The podcast is about Marketing, How To, Growth, Podcasts, Education, Business and B2B.
What is the most popular episode on Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold?
The episode title 'EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips' is the most popular.
What is the average episode length on Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold?
The average episode length on Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold is 13 minutes.
How often are episodes of Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold released?
Episodes of Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold are typically released every day.
When was the first episode of Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold?
The first episode of Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold was released on Aug 17, 2023.
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