Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!

04/26/24 • 28 min

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.
Best Moments:
(01:06) Alex Lieberman on building a content subscription business
(02:12) Improving email newsletters: insights from an email expert
(04:17) The value of email newsletters for B2B SaaS
(06:09) Making email newsletters engaging for non-product companies
(07:51) The importance of investing in quality content for business growth
(11:19) Copywriting as a Service for companies and marketers
(14:03) Building a personal brand from scratch
(17:33) Creating compelling content for credibility and networking
(20:14) Creating a content strategy for Linda Boff at GE
(23:12) Creating personalized content for niche audiences
(25:05) Discussion on trashy TV shows and reality TV
(26:47) Building successful companies through content marketing
Guest Bio:
Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.
Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.
Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Previous Episode

Ep 106.- A/B Test PITFALLS! and CRINGE Stuff! Ask Us ANYTHING

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids).
Best Moments:
(01:03) Avoiding pitfalls when setting up A/B tests to improve conversions
(02:17) How much differentiation is enough for A/B tests?
(05:14) 7 Tips To Reduce Spam Complaints (free downloadable)
(06:30) Do you use cringey terms in your regular life?
Final Notes:

Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

Next Episode

Ep. 108- PUBLIC SPEAKING Secrets!! [Ultimate Speaker TIPS for Presentations, Webinars, Zoom Meetings...] How NOT to be BORING!! Jay’s Scoop

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently.
Best Moments:
(02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead
(04:21) Share personal anecdotes and pictures to connect HUMAN-to-HUMAN
(05:20) You must EARN the right to be funny
(05:48) Share recent examples from the last 6 months so that they are relevant
(06:14) Relate to pain points the audience shares to prove you understand their problems
(07:08) Be comfortable saying "I don't know"
(08:02) Move around — use gestures to engage your audience
(10:46) Since You Didn't Ask — new shows that Jay has STRONG opinions on
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

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