Top Of Mind with Stewart Hillhouse

Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about: • Why More SaaS Businesses Should Think Like Costco • The 3 Things That Build High Converting User Onboarding • Ramli's Favourite Examples of Quality Onboarding • And So Much More Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today. LinkedIn: https://www.linkedin.com/in/ramlijohn Twitter: https://twitter.com/ramlijohn Podcast: https://growthtoday.fm/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.carrd.co/

Daniel Englebretson talks us through the tactics and techniques of how to pull off an effective account-based marketing strategy. We jump into:How to identify your ideal customers (and build a list for free)What kind of marketing content you should be creating to get the right kind of attentionWhere you should be spending your energy and effortsAnd so much more!Daniel Englebretson (https://www.linkedin.com/in/danielenglebretson/) is an accomplished B2B marketing expert with an impressive track record. His marketing agency Khronos (https://khronos.agency/) works with businesses to generate return on their marketing investments. Get on the email list at topofmind.substack.com

On this episode of Top of Mind Yaw and Stewart discuss:
• The Equation To Going From Unknown To Well-Loved In The Industry
• What DTC Marketing and Dating Have In Common
• The By-Products Of Hosting A Great Event
• How To Attract A-List Speakers
• And So Much More
Yaw Aning is the CEO and Co-Founder of Malomo, a revenue and loyalty platform for e-commerce DTC companies.
Malomo: https://gomalomo.com/
Twitter: https://twitter.com/yawa
LinkedIn: https://www.linkedin.com/in/yawaning/

There are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms. In this episode, David and Stewart discuss: • How To Content Create Paths For Your Customer To Navigate Safely • Why It's Crucial to Create Opportunities To Interact With Your Brand • Unique Strategies to Create Content (Without Spending A Lot) • How To Maximize The Value of Your Media Assets • And So Much More! David Bates is the CEO and Creative Director at Bokeh Agency. They produce content for brands like Spotify, Airbnb, Door Dash, and Google. LinkedIn: https://www.linkedin.com/in/dbates0623/ Bokeh Website: http://bokeh.agency/