What Is Account-Based Marketing with Daniel Englebretson

04/16/20 • 44 min

Daniel Englebretson talks us through the tactics and techniques of how to pull off an effective account-based marketing strategy. We jump into:How to identify your ideal customers (and build a list for free)What kind of marketing content you should be creating to get the right kind of attentionWhere you should be spending your energy and effortsAnd so much more!Daniel Englebretson (https://www.linkedin.com/in/danielenglebretson/) is an accomplished B2B marketing expert with an impressive track record. His marketing agency Khronos (https://khronos.agency/) works with businesses to generate return on their marketing investments. Get on the email list at topofmind.substack.com

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A Masterclass on Category Creation with Kevin Maney and Mike Damphousse

What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That's because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!In this episode, I’m joined by category designers Kevin Maney (https://www.linkedin.com/in/kevinmaney/) and Mike Damphousse (https://www.linkedin.com/in/damphoux/).Kevin co-authored the Category Creator handbook, Play Bigger, and has written extensively on the topic for Fortune, Fast Company, and The Atlantic. Mike is an experienced sales and marketing executive with two decades worth of experience and numerous businesses under his belt. Together, they are the founders of Category Design Advisors (https://www.categorydesignadvisors.com/). Get on the email list at topofmind.substack.com

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Lessons Learned From Seth Godin's Digital Communities with Taylor Harrington

My guest today, Taylor Harrington, makes sure that we get our daily dose of Seth Godin marketing insights as the Director of Digital Marketing at Seth Godin’s Akimbo Workshops. She believes that we're on the brink of something truly magical when it comes to digital communities and connections. We discuss:What makes a healthy online community?Does Imposter Sydrome ever go away?The future of social networks.How Seth Godin's teams thinks about content creation.And so much more.You can say hi to Taylor on LinkedIn (https://www.linkedin.com/in/taylor-harrington/) be sure to mention this episode. Get on the email list at topofmind.substack.com